With technology becoming a commodity, the last time Andy spoke at The Next Web, he explained how user experience was the next competitive battleground. Jump forward a couple of years and every start-up worth their series B has been investing in design; whether that’s hiring super star designers, commissioning world leading consultancies, or buying entire design studios. But how to you find the best talent, and, more importunely, how do you keep them? In this masterclass session, User Experience expert, Andy Budd, will outline the nine things you need to do to foster a healthy design culture, hire the right people, nurture talent and build a world class design team; in order to use design for your competitive advantage.

1. BuildingaWorldClass
DesignTeam
@andybudd

2. Previouslyon…
THENEXTWEB

3. Thereisnothingspecial
aboutyourtechplatform
thatcouldn’tbecopied
inamatterofweeks.

4. FeatureParity
Isjustaroundthecorner

5. BrandExperience
UserExperience
&

6. Gooddesignis…
Difficulttoachieve
&hardtoreplicate.

7. DNA
Designisthe
ofyourproduct

8. Mostfoundersclaimthey
understand&valuedesign.

9. Andyetwecontinuetohirestylists.

10. TheDribbblisation
OfDesign

11. bythetimeyou’vereached
Product-
MarketFit
theholygrailof

12. You’vehittheend
oftherunway.

13. Orsomebodybeatyoutoit!

14. “ThetechnologyDeadpoolislittered
withthegravesofstartupsthatfailedto
reachProduct-Marketfitbymistakingit
foranengineeringproblem.”

15. Productmarketfit
isdeliveredbyyour
DESIGNTEAM.

16. I’mtoopoor…
Toaffordcheap.

17. Startupsare
toopoortoafford
cheapdesign.

18. DesignIStheproduct!
Youbettergetgood,orgohome.

19. Youcan’tclaimtoGETdesign
ifyouhaveonedesignerfor
everytenortwentydevelopers.

20. Designerscan’tdesign
inthisenvironment.
Alltheycandois…
FireFight.

21. Designishappeningsomewhere
inyourorganisation,whetheryou
haveenoughdesignersornot.

22. Designmaybea
TeamSport

23. Don’tletdesign
becomeaccidental.
Ifdesigniseverybody'sresponsibility,
it’snobodiesresponsibility.

24. TWOPIZZATEAM.
Youneedatleastonedesigner
(andpreferablymore)inyour

25. TWOPIZZATEAM.
Designersaretheside-saladofyour

26. Highlyeffectivedesignteams
haveonedesignerforevery
3-6developers.

27. How do you make
your company more
DESIGNFUL?

28. Thisiswhataconferencein
FINLANDlookslike.

29. IsharedanUBERtotheairport
withatypicalstartupfounder.

30. Thedrivetotheairport
turnedintoafounder
designmentoringsession.

31. Theproductwasfairlypoor
andneededredesigning
fromthegroundup.

32. Theirdesignteamwereunder
resourced,lackinginleadership
andorganisationalsupport.

33. Thegooddesignerssensedthe
companydidn’tvaluedesign
andwentsomewhereelse.

34. Theheadofproductfancied
themselvesasabitofadesigner.
Imean,howhardcanitbeifyou
haveanMBA?

35. DESIGNTEAM.
BUILDINGAWORLDCLASS
Myadviceon

36. WARNING
Commonsense
adviceahead.

37. Ifyouweredoingthis
stuffalreadyyou’dbe
nextdoorlisteningto
GaryVaynerchuktell
youhowawesomeheis.

38. Knowing what
to do is easy…
Doingitisthe
difficultbit.

39. STEP1:
COMMITTOAVISION
DESIGNERSCANGETBEHIND

40. STEP2:
HIREGREATDESIGNLEADERS

41. STEP2:
HIREGREATDESIGNLEADERS

42. STEP3:
DEMONSTRATETHISVISION
THROUGHEXEMPLARPROJECTS

43. STEP3:
DEMONSTRATETHISVISION
THROUGHEXEMPLARPROJECTS

44. STEP4:
PUTCUSTOMERNEEDSATTHE
HEARTOFTHEPROCESS

45. STEP5:
WEAVEDESIGNINTOTHEFABRIC
OFTHEBUSINESS

46. STEP6:
CREATEACULTUREOF
COLLABORATION

47. STEP7:
INVESTINQUALITY

48. STEP8:
GROWYOURTEAMFROM
THEINSIDE

49. STEP8:
GROWYOURTEAMFROM
THEINSIDE

50. STEP9:
OPERATIONALISEDESIGN

51. OCT24th-26th
LEADINGDESIGNCONF.COM

52. Thanksforyourtime.
@andybudd

53. Anyquestions?
@andybudd