Andy has spent the last 16 years helping everybody from early stage start-ups to publishing giants like Penguin Books. He’s done this both as a start-up mentor for accelerators like Seedcamp, and through his user experience agency, Clearleft. No matter the size or maturity of the company he’s seen the same challenges repeat themselves time and time again; how to attract the right talent, how to integrate new ways of working into the existing structure, and how to ensure the project meets its goals and is a commercial success. During this webinar, Andy will highlight these common pitfalls and what you can do to avoid them. This includes... * How to select the right partners and assemble the perfect team. * How to integrate Lean and Agile thinking into your existing process. * How to use new concepts like OKRs to set objectives and track performance. This session will be perfect for product managers, project manager and heads of digital; especially those about to embark on a new project.

1. Defeatthestatusquo:
how to run the perfect
digital project

2. Does this sound
like you?

3. So what happens next?
• You’ve convinced the company it’s time
for a redesign.
• You’ve got the budget.
• Maybe you’ve even selected a tech
platform?
• You’ve convinced them to try agile.
• You’ve set the scope and deadline.
• You’ve assembled a great team (internal
or external).
• Everything is looking good.

4. 6-months later…
• You’re behind schedule.
• It’s more expensive than anticipated.
• You’re getting heat from above.
• Scope is growing.
• Quality is slipping.
• Team moral is low.
• When you finally launch, it’s not the
success everybody anticipated.

5. Nightmare!!!

6. Don’t worry, we’ve
all been there.

7. So what the f**k
happened?

8. Doing it is the
difficult bit.

9. So let’s jump back to
the start.
• You’ve convinced the company it’s time
for a redesign.
• You’ve got the budget.
• Maybe you’ve even selected a tech
platform?
• You’ve convinced them to try agile.
• You’ve set the scope and deadline.
• You’ve assembled a great team (internal
or external).
• Everything is looking good. Already too late!

10. is the definition of insanity.
Doing the same thing
over and over again
and expecting different results

11. defining the problem
If I had one hour to save the world
and five minutes finding the solution.
I would spend fi y-five minutes

12. Problem: We over-sold
the project from the
outset.

13. Problem: Humans are
terrible at estimating
future outcomes.

14. Solution: Become product rather
than project centric.

15. Problem: We estimated at the
point in the project when we
knew the least.

16. Problem: We didn’t have the
right people estimating.

17. Solution: A good scoping phase

18. Problem: Technology is
surprisingly opinionated.

19. Problem: Selecting your technology
platform too early can paint you
into a corner.

20. Solution: Design from the
outside in.

21. Problem: Agile isn’t a cure-all.

22. Solution: Try being agile
(with a lowercase “a”)

23. Problem: Scope creep.

24. Solution: A kick-ass product
manager with real authority.

25. Problem: Organisational silos.

26. Solution: Product teams and
cross functional pairing.

27. Problem: A talented but
inexperienced team.

28. Solution: Get external help
(and perspective).

29. Problem: You select an agency
based on a pitch.

30. Solution: Try working with the
agency first

31. Design is a
culture problem

32. It’s very difficult
for one person
to change
a whole culture

33. Thanks for your time.

34. Any questions?

35. Learn more about our story
at clearleft.com/timeline