UX design is all the rage at the moment, but how usable is it as a process? When the top industry experts can't even agree to its definition (or even it's existence) how are you supposed to bake it into your practice, let alone sell it to your clients? In fact should you or your clients even care?
In this session Andy Budd will try to demystify some of the rhetoric and dogma floating around about User Experience Design, and explain what should and shouldn't matter to your business, your clients and your day-to-day work as a web designer.
2. The Legend of
John Frum
“John promised he’ll bring
planeloads and shiploads
of cargo to us from America
if we pray to him”
“Radios, TVs, trucks, boats,
watches, iceboxes, medicine,
Coca-Cola and many other
wonderful things.”
10. User Experience
Doesn’t Exist
Photo by Marc Thiele CC Some Rights Reserved
'UX Professional' is a
bullshit job title. It's just
a way to over-charge
naive clients.
20. A specialised group
The natural result of design
The way people perceive a product/
service
A field of practice
21. The UX Team
Is like a team of Marines
The Strategist
The Information Architect
The Interaction Designer
The UX Lead
Which makes me this guy
The Usability Researcher
22. A specialised group
The natural result of design
The way people perceive a product/
service
A job
A field of practice
A role
23. A conceptual designer who focuses on
what a product or service does,
and how it behaves,
rather than what it looks like.
Defining the Damn
Thing