The document outlines Andy Young's brainstorm for growth ideas focused on activation and retention. It suggests questioning why people sign up, what keeps users interested, when the "aha" moments occur, and what actions indicate successful users. It also considers why people don't sign up, what causes immediate drop offs, potential objections, and reasons for not returning. Finally, it proposes exploring ideas to increase activation and retention, high impact opportunities, and quick tests.

1. Andy Young // @andyy // andy@500.co
Growth Ideas
Brainstorm:
Activation &
Retention

2. Andy Young // @andyy // andy@500.co
Growth Ideas Brainstorm!
● Why might people be signing up/evaluating us?
● The users who proceed - what might be
keeping them interested?
● What are the “Ah-ha” moment(s)? (“Wow / magic”
moments.) When do people “get it”?

3. Andy Young // @andyy // andy@500.co
Growth Ideas Brainstorm!
● What are the activation actions that indicate
a user will be successful?
● What keeps users engaged / coming back?

4. Andy Young // @andyy // andy@500.co
Growth Ideas Brainstorm!
● Why might people not sign up / speak with us?
● The people who drop off immediately - why?
● What might be the objections / doubts?
● Why might users not use / return a 2nd time?

5. Andy Young // @andyy // andy@500.co
Growth Ideas Brainstorm!
● What things can we try to
increase activation and/or retention?
● What might have huge impact?
● What can we test quickly?