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Agriculture and Social Media Expanding Extension Programming Andy Kleinschmidt OSU Extension Educator
 
Technology <ul><ul><li>Agriculture has been blowing the doors of technology with amazing advances </li></ul></ul><ul><ul><...
What is social media? <ul><ul><li>Everyone has a role in sharing news, observations, knowledge, research, innovation, idea...
Why social media? <ul><ul><li>The tea leaves are very strongly pointing towards Facebook, Youtube, Twitter, Linkedin, Buzz...
<ul><li>Improve SEO - I cannot stress this enough, and you'll see this mentioned a couple of times in the presentation </l...
Extension Can Be Great(er)! <ul><li>Let me give you the TED example via Luckie & Company </li></ul><ul><li>TED went largel...
The hardest part is starting... Attribution: http://www.flickr.com/photos/matthamm/
Where to begin? <ul><ul><li>I believe blogs are incredibly powerful </li></ul></ul><ul><ul><ul><li>Repository of informati...
Attribution: http://www.flickr.com/photos/somewhatfrank/ <ul><li>I’ll discuss framing a complete strategy at the end of th...
agvanwert.wordpress.com Began May, 2008
Blogging Case Study Success Step 1: write post about smartphones on the farm (March 2009) Step 2: contacted by John Sutter...
Blogging Case Study Success <ul><li>My ‘Aha!’ moment with blogging came in October, 2009. </li></ul>
October, 2009 <ul><li>Issue 2 post success </li></ul><ul><li>Extremely timely </li></ul><ul><li>Controversial issue </li><...
Blogging Case Study Success <ul><li>Tweet turned into shirt </li></ul><ul><li>Proceeds donated to Ohio 4-H (approx $200) <...
Blogging by email. Dead. Simple. <ul><li>From email inbox to blog in 2 minutes. </li></ul><ul><li>Requires: blog AND mobil...
Marketing your colleague's work 1. Peggy Hall, author 2. Posts are pumped to my twitter and facebook 3. I do nothing, othe...
Advertising/Marketing Your Blog  <ul><li>How do you get the word out about your blog? </li></ul><ul><ul><li>Twitter, Ampli...
Incredible variety! Notice: 1. Twitter/Facebook *gasp* work! Not toys 2. forums important 3. Local too! (vwindependent.com)
 
Successful blogging tips <ul><ul><li>blog regularly, at least once a week </li></ul></ul><ul><ul><li>get your blog talking...
Focus on Blog TITLE too... <ul><li>Original post title - &quot;How to Start a Blog&quot; </li></ul><ul><li>What's wrong wi...
Focus on Blog Title (con't) <ul><li>Here is a formula that you can use to write great headlines~ </li></ul><ul><li>[create...
<ul><ul><li>using more than one channel/stream shortens engagement curve </li></ul></ul><ul><ul><li>there are so many chan...
Attribution: http://www.flickr.com/photos/intersectionconsulting/
Caveats <ul><li>I spoke much about blogs, but let me say that the tea leaves are not pointing to blogs as the new media. F...
TOS and Liability <ul><ul><li>You should become aware of your university/business policies </li></ul></ul><ul><ul><li>Real...
My Strategy <ul><li>1.  Blog is my hub </li></ul><ul><li>2.  Spokes are: </li></ul><ul><li>youtube Amplify </li></ul><ul><...
 
Social Media Business Card <ul><ul><li>http://socializedcard.com/ </li></ul></ul><ul><ul><li>http://card.ly/ ** </li></ul>...
Conclusions <ul><li>Be EVERYWHERE </li></ul><ul><li>Consider adopting different stories for each SM tool. </li></ul><ul><l...
more conclusions <ul><li>Eric Schmidt (Google CEO): Mobile Is The Future, And There’s No Such Thing As Communication Overl...
Your Social Media Plan “ Set up a twitter, facebook, youtube, blog and wait for the magic…  Fail.”  –  Mani Karthik, SEO S...
Final thought... <ul><li>&quot;If you're new to Twitter [blogging, Facebook, SM, etc] and it feels like no one hears you, ...
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Successful blogging tips blog regularly, at least once a week get your blog talking to your facebook, twitter, linkedin, amplify, or whatever SM strategy you are using write for clients, but also write for search engines be an authority be topical and timely evergreen 7.    backlinking is good 8.    'push to post' via email 9.    use schedulers for blog        posts  10.  niche, specialization   11.  make yourself accessible 12.  be transparent and         conversational

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