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Agriculture and Social Media Expanding Extension Programming Andy Kleinschmidt OSU Extension Educator
 
Technology <ul><ul><li>Agriculture has been blowing the doors of technology with amazing advances </li></ul></ul><ul><ul><...
What is social media? <ul><ul><li>Everyone has a role in sharing news, observations, knowledge, research, innovation, idea...
Why social media? <ul><ul><li>The tea leaves are very strongly pointing towards Facebook, Youtube, Twitter, Linkedin, Buzz...
<ul><li>Improve SEO - I cannot stress this enough, and you'll see this mentioned a couple of times in the presentation </l...
Extension Can Be Great(er)! <ul><li>Let me give you the TED example via Luckie & Company </li></ul><ul><li>TED went largel...
The hardest part is starting... Attribution: http://www.flickr.com/photos/matthamm/
Where to begin? <ul><ul><li>I believe blogs are incredibly powerful </li></ul></ul><ul><ul><ul><li>Repository of informati...
Attribution: http://www.flickr.com/photos/somewhatfrank/ <ul><li>I’ll discuss framing a complete strategy at the end of th...
agvanwert.wordpress.com Began May, 2008
Blogging Case Study Success Step 1: write post about smartphones on the farm (March 2009) Step 2: contacted by John Sutter...
Blogging Case Study Success <ul><li>My ‘Aha!’ moment with blogging came in October, 2009. </li></ul>
October, 2009 <ul><li>Issue 2 post success </li></ul><ul><li>Extremely timely </li></ul><ul><li>Controversial issue </li><...
Blogging Case Study Success <ul><li>Tweet turned into shirt </li></ul><ul><li>Proceeds donated to Ohio 4-H (approx $200) <...
Blogging by email. Dead. Simple. <ul><li>From email inbox to blog in 2 minutes. </li></ul><ul><li>Requires: blog AND mobil...
Marketing your colleague's work 1. Peggy Hall, author 2. Posts are pumped to my twitter and facebook 3. I do nothing, othe...
Advertising/Marketing Your Blog  <ul><li>How do you get the word out about your blog? </li></ul><ul><ul><li>Twitter, Ampli...
Incredible variety! Notice: 1. Twitter/Facebook *gasp* work! Not toys 2. forums important 3. Local too! (vwindependent.com)
 
Successful blogging tips <ul><ul><li>blog regularly, at least once a week </li></ul></ul><ul><ul><li>get your blog talking...
Focus on Blog TITLE too... <ul><li>Original post title - &quot;How to Start a Blog&quot; </li></ul><ul><li>What's wrong wi...
Focus on Blog Title (con't) <ul><li>Here is a formula that you can use to write great headlines~ </li></ul><ul><li>[create...
<ul><ul><li>using more than one channel/stream shortens engagement curve </li></ul></ul><ul><ul><li>there are so many chan...
Attribution: http://www.flickr.com/photos/intersectionconsulting/
Caveats <ul><li>I spoke much about blogs, but let me say that the tea leaves are not pointing to blogs as the new media. F...
TOS and Liability <ul><ul><li>You should become aware of your university/business policies </li></ul></ul><ul><ul><li>Real...
My Strategy <ul><li>1.  Blog is my hub </li></ul><ul><li>2.  Spokes are: </li></ul><ul><li>youtube Amplify </li></ul><ul><...
 
Social Media Business Card <ul><ul><li>http://socializedcard.com/ </li></ul></ul><ul><ul><li>http://card.ly/ ** </li></ul>...
Conclusions <ul><li>Be EVERYWHERE </li></ul><ul><li>Consider adopting different stories for each SM tool. </li></ul><ul><l...
more conclusions <ul><li>Eric Schmidt (Google CEO): Mobile Is The Future, And There’s No Such Thing As Communication Overl...
Your Social Media Plan “ Set up a twitter, facebook, youtube, blog and wait for the magic…  Fail.”  –  Mani Karthik, SEO S...
Final thought... <ul><li>&quot;If you're new to Twitter [blogging, Facebook, SM, etc] and it feels like no one hears you, ...
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Focus on Blog TITLE too... Original post title - &quot;How to Start a Blog&quot; What's wrong with this title? It is pure vanilla; there is very little meat in this title that would make me want to click on the title and read more. Better post title - &quot;Building a Popular Blog: 4 Simple Steps You Must Do&quot; Why is this better? source:  http://kleinschmidt.posterous.com/write-a-killer-title-with-this-short-formula

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