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Copyright © iMCCmarketing [email_address]   ,[object Object],[object Object],[object Object],[object Object],[object Object],Digital Demand Generation Overview Next Generation Sales & Marketing for SMBs* Digital Demand Generation An Overview * Small  (<100 employees)  to Medium  (100<999 employees)  Businesses i MCC marketing Digital Sales & Marketing  Strategy  &  Services
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © iMCCmarketing Digital Demand Generation Overview ,[object Object],[object Object],[object Object],i MCC marketing Digital Sales & Marketing  Strategy  &  Services
Digital Demand Generation has 2 Distinct Stages (B2B model) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SALES MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Automation Lead Capture Lead Scoring Lead Nurturing Copyright © iMcCMarketing Sales Engagement ‘ qualified’ Push/pull targets towards capture mechanisms Close Incorporate Customer Advocacy into Content Digital Demand Generation Overview i MCC marketing Digital  Strategy  & Specialist B2B Marketing  Services
How to Get UP & RUNNING  -  3 Steps, Services as Needed   . Copyright © iMcCMarketing Digital Demand Generation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 3 Secondary Bait Primary Bait Credibility Thought  Leadership i MCC marketing Digital  Strategy  & Specialist B2B Marketing  Services

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Demand Generation for SMBs

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