New Media Ethics and the Olympic Movement (Lecture 2 of 5)
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New Media Ethics and the Olympic Movement (Lecture 2 of 5)
- 1. 17 th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS, 2009 July Professor Andy Miah, PhD University of the West of Scotland, UK Applied Ethics & the Olympic Movement Lecture 2 of 5 NEW MEDIA & THE OLYMPICS
- 4. Twitter: the beginning of the end of email and Google
- 8. This lecture is about the socio-political and philosophical dimensions of the Olympic Movement. It outlines the visible components of the Olympic philosophy within contemporary examples of the Olympic Movement’s activities. The mechanism for these discussions is the participatory potentialof new media participation, as a form of agora and democratized, meritocratic space.
- 10. The Role of the Media as a Mechanism for Pursuing Social Justice Social Justice The Olympic Charter 2007
- 11. The Trajectory of Olympic Media as a Controlled, Authoritarian Structure What is the role of the media in your society? How has Olympic Media developed? Does the Olympic media fulfill its social obligation? How has the role of the media developed? Which media: news, entertainment, arts, documentary, sports? Are you an (academic) journalist?
- 12. Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia
- 15. Inside the Accredited Media Facilities
- 23. The IOC’s democratized broadcast policy
- 41. Citizen media can be as poweful as official publications in Google rankings
- 42. At times, it is even better than traditional media, such as when the Beijing Olympic torch was ‘lost’ in San Francisco
- 43. But who is allowed to produce new media during an Olympics IOC Blogging guidelines 2008?
- 44. Who will scrutinze Olympic practices? Eg London 2012 publications
Editor's Notes
- Various ways in which we can identify just causes within the Olympic philosophy Look at the Charter, yes, - we will come back to this question of ‘universalism’ in the final lecture In some sense this appeal to universalism governs all of my lectures. It asks whether we can expect the Olympics to unite the world through a moral ideal. But look further..... In what ways does the Olympics mobilize justice claims? What is a justice claim? a demand for some authority to recognize the frustration of a certain community Other activities Perhaps Olympic Truce, or Solidarity
- ASK STUDENTS TO DRAW UP A LIST OF FIVE FUNCTIONS OF THE MEDIA. Does Olympic media fulfill its social obligation? NOW, we could stop the lecture right here and talk about our different perspectives, but I want to argue. I want to advance a moral position for what the media should do, not simply describe what it does. What is the role? first break apart the concept ‘media’ - perhaps then examine the professions (journalism, entertainment, documentary, art) - each with different roles New media Producer/consumer blurred Non-professional Citizenship Critical of media Global moral code rather than ethical code Community value, rather than commercial
- To whom is the broadcaster obliged?
- Led to IOC Reforms and Foundation of Ethics Commission, which oversaw reforms More about this in the final lecture
- Start from the fact that the IOC always endeavours to give the Games to the broadcaster with the widest reach ,not the highest bidder
- We will then build a picture of the different types of story.
- NEW MEDIA IMPERATIVE Recent Games Athens 2004 - first mobile torch relay, replicated in Torino 2006. Torino 2006 - first bloggers - first web 2.0 games. Beijing 2008 - first separation of TV from Internet in Rights sale & First formal blogging guidelines for accredited individuals Vancouver 2010 - Daily Vancouver, since 2006 OCOG staff bloggers?
- Choose a q and group people. Ask q before break. Discuss separately and feedback to the group.