This is the first of four presentations I gave at a thing in Madrid in April 2010.
It explains how my background in PR and WOM has helped to shape my approach to digital marketing.
The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;)
Apologies for holes in the presentation. I talked around a lot of the points and examples.
1. WHY DIGITAL ISN’T
ABOUT DIGITAL
@andywhitlock
nowincolour.com
Saturday, 8 May 2010
2. MY BACKGROUND IS PR AND WOM
THERE’S NOTHING MORE SOBERING FOR
‘CREATIVES’ THAN A JOURNALIST ASKING
“SO, WHERE’S THE STORY?”
Saturday, 8 May 2010
3. COLUMN INCHES: IT’S WHAT YOU
DO WITH THEM THAT COUNTS
MAKE CULTURE, NOT JUST HEADLINES
http://www.flickr.com/photos/49968232@N00/2883929795/
Saturday, 8 May 2010
4. WILL PEOPLE WRITE AND TALK ABOUT IT?
IS THERE A CONVERSATION, BEYOND
“THAT WAS COOL”?
Saturday, 8 May 2010
6. Genius reactive ‘marketing’ to the debate about 2005 Turner
Prize winner Shed Boat Shed. Not only got B&Q on page 3
of a national paper, but also was all about low price point.
Saturday, 8 May 2010
8. HOW TO BE ABDUCTED BY ALIENS
The thing that made this interesting - and newsworthy - was
that the research was real. Included mapping out most likely
places to be abducted, based on sightings and stories.
Saturday, 8 May 2010
9. THE GOOD FOOD RIDE
Plotting food routes to enjoy
breakfast, lunch and dinner at
restaurants with the finest local
produce.
Saturday, 8 May 2010
10. MOVING INTO DIGITAL WAS NATURAL
THE WEB HAS ALWAYS BEEN ABOUT
CONNECTING US TO REAL THINGS
Saturday, 8 May 2010