Online tools for managing time and working efficiently, geared toward PR-types working with bloggers. Presented at TBEX '11 by Angela Berardino and Ryan Whaley.
3. Time
• Social Media isn’t FREE
• Determine why you use social media
• Plan for Social Media / Most impact
• Time Chunk / Schedule
• Priority information
• Personal vs. brand
4. Browsers
Firefox & Google Chrome
• Third Party Plugins
• Evernote
• StumbleUpon
• Shareholic
• ScreenGrab
• TwitThat
• Better Gmail 2
• AdBlock Plus
11. •Evernote is a note-taking application; notes
can be taken from your desktop, online,
phone.
•Each “note” can be either text, an image, a
file, audio, etc.
•Web clipping
•Even text which shows up in a photograph is
searchable via Evernote’s OCR technology
•All of it is searchable & cloud-based
•How we use it
20. •Online service that connects your inbox – and
all contacts - to their social media activities
•Combines Outlook or Gmail communication,
online address book, LinkedIn contacts, and
Twitter and Facebook networks to create an
intelligent dashboard view of your connections.
•Shows news, posts, links, documents you have
shared. Prioritizes contacts.
•Works across devices
21.
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24. Tips for press trips
• Introduce everyone in advance, via email. Share their social
channels
• Engage the destination brand channels with the media
attending
• Provide press with suggested local social channels to check
out, if applicable
• Hashtag the FAM
• Take photos and video
