1.
IT Startup Industry in IndonesiaIM671 – Business Presentation – KAIST Business SchoolAnggriawan Sugianto – January 31, 2013

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~49M users (20% of population) 4th largest Facebook nation~29M users (5th largest Twitter nation) Internet Jakarta is the most active city #1 Industry ~7M users 4th most BlackBerry users

3.
Anggriawan SugiantoTech Advisor (ex-CTO) of Suitmedia

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IT Startup Industry in Indonesia

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IT Startups1. History of Startups2. IT Talents3. IT Market

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IT Startup Industry in IndonesiaHISTORY

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Startups in US• 1975 – Microsoft• 1976 – Apple• 1991 – World Wide Web• 1995 – Amazon, eBay, Craigslist, Yahoo, …• 1998 – Google• 2000 – Dot-com bubble burst• 2004 – Facebook• 2006 – Twitter• 2007 – Zynga• 2008 – Groupon• 2013 – …?

8.
Startups in IDN• 1994 – Indonet (1st commercial ISP)• 1997 – Bhinneka – computer webstore• 1998 – Detik – news portal• 1999 – Kaskus – largest online community• 2003 – TokoBagus – ecommerce• 2009 – Koprol – location-based social network• 2009 – Suitmedia – digital marketing agency• 2009 – Agate Studio – game studio• 2010 – StartupLokal – startup community• 2013 – …?

9.
Tech Investors in IDNLocal Venture Capitals Foreign Venture Capitals• GDP Ventures • GREE Ventures• Merah Putih, Inc • Cyber Agent Ventures• Batavia Incubator • East Ventures• Nusantara Incubation • Rocket Internet• Ideosource • Simile Venture• … • …

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IT Startup Industry in IndonesiaIT TALENTS

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Ideas are CheapImplementation is Hard

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FoundersTop Universities Silicon Valley

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IT Talents CS Major Low Quality?is Popular Living Cost

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You’re As Good As OnlyThe People You Hire

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IT Startup Industry in IndonesiaIT MARKET

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Economics GrowthThe new BRIC countries? Emerging middle class is driving Indonesias growth.GDP growth 6-7% MIST – 4 biggest market in Goldman Sachs N-11 Equity Fund

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DemographyTotal population240M people 22% Internet penetration 52M people 57% mobile penetration 30M people

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You have 180 million cell phones, but did you know that you have only about 18 percent Internet penetration?Youre going to have an Internet explosion. – Eric Schmidt, CEO of Google about Indonesia tech boom (2011)

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IT Startup Industry in Indonesia

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Conclusion1. IT startup has been trending in the last 10 years in Indonesia.2. We can find many IT talents in Indonesia.3. Indonesia has a huge market potential in Internet industry.

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Q&AIT Startup Industry in Indonesiaanggri@business.kaist.ac.kr

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Indonesia is one of the best countries to invest