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JEFF  BEZOS  
THE  ULTIMATE  DISRUPTER	

IM557  Media  Economics  –  KAIST  Business  School	
     By:  Sungwoo  Baek,  Anggriawan  Sugianto
AMAZON  
the  largest  online  retailer  in  the  world
VISION	

•  Amazon  was  founded  by  Jeff  Bezos  in  1994	

•  To  be  Earth’s  most  customer-­‐‑centric  company  for  
  four  primary  customer  sets:  consumers,  sellers,  
  enterprises,  and  content  creators
HISTORY	
                    •    1995:  Started  online  book  store	

                    •    1997:  IPO  at  $18/share	

•  1994-­‐‑2000	
   •    1998:  Acquired  Internet  Movie  Database  (IMDB)	

                    •    1999:  Acquired  Alexa  Internet  for  $250  million	
•  2001-­‐‑2005	
                    •    1999:  Jeff  Bezos  named  Time  “Person  of  The  Year”	
•  2006-­‐‑2010	
                    •    2000:  Reached  revenue  $2.8  billion  within  first  5  
•  2011-­‐‑now	
         years  –  one  of  the  fastest  growth  in  the  Internet  
                         history
HISTORY	
                    •    2002:  Launched  Amazon  Web  Service  –  a  reliable,  
                         scalable  &  inexpensive  cloud  computing  platform	

                    •    2002:  Launched  Amazon.ca	
•  1994-­‐‑2000	
                    •    2003:  Launched  A9.com  –  ads  &  search  engine	
•  2001-­‐‑2005	
                    •    2004:  Acquired  Joyo.com  for  $72  million  –  now  it’s  
•  2006-­‐‑2010	
        Amazon.cn	

•  2011-­‐‑now
HISTORY	
                    •    2007:  Launched  Amazon  MP3	

                    •    2007:  Launched  Kindle  (1st  generation)	

•  1994-­‐‑2000	
   •    2008:  Acquired  Audible.com  for  $300  million	

                    •    2009:  Acquired  Zappos.com  for  $  1.2  billion	
•  2001-­‐‑2005	
                    •    2010:  Invested  $  175  million  for  LivingSocial	
•  2006-­‐‑2010	

•  2011-­‐‑now
HISTORY	
                    •    2011:  Market  cap  tops  $100  billion	

                    •    2011:  Launched  Kindle  Fire  &  Kindle  Touch	

•  1994-­‐‑2000	
   •    2012:  Acquired  Kiva  for  $  775  million	


•  2001-­‐‑2005	

•  2006-­‐‑2010	

•  2011-­‐‑now
STOCK  CHART	




Amazon  stock  price  has  been  increasing  18,000%  since  IPO
AMAZON  IS  A  GIANT	


Y/Y  growth  for  Q1/2011  	
+38%	
       3x  growth  of  e-­‐‑commerce  market	
Market  cap	
              $123.26  bn	
 almost  2x  market  cap  of  Ebay	
Customer	
                 137  million	
 2x  #customer  of  Groupon	
Employee	
                 56,200	
       13x  more  than  Facebook	
Annual  revenue	
          $48  bn	
      27%  more  than  Google	
Internet  traffic  rank	
    8th	
          above  QQ,  TwiOer,  Taobao	
Retail  brand	
            1st	
          before  Walmart
GLOBAL  REVENUE	




Amazon  is  not  a  merely  online  bookstore  indeed!
JEFF  BEZOS  
Businessperson  of  the  Year  2012
“TRY  TO  READ  ONE’S  MIND    
 AND  TRY  TO  INNOVATE”
JEFF  BEZOS
JEFF  BEZOS

 Technology  intelligence

  Financial  intelligence

Innovative  business  model

    Strong  Execution
THE  STRATEGY
“We  are going to be unprofitable for a long
                       time.               
             And that is our strategy.”




    “Low-­‐‑Price,  Low-­‐‑Margin  Strategy”

     “Your margin is my opportunity”
THE  SECRET  TO  SUCCESS

Secret  #  1   Obsess over customers
               Always Customer is number 1 priority

Secret  #  2   Invent
               we  need  to  invent  on  their  behalf.

Secret  #  3   Think long term
               Most  initiatives  we  undertake  take  5  to  7  years

Secret  #  4   It’s always day 1
               Always  new  ways  and  new  things
“What  is  our  strategy  for  our  business?”
Jeff Bezos: The Ultimate Disrupter
“Take  pride  in  your  decisions  and  your  
hard  work,  but  not  in  your  gifts.  	
And  Try  to  minimize  regret.”  	
–  Jeff  Bezos
Jeff  Bezos:  The  Ultimate  Disrupter	

THANK  YOU

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Jeff Bezos: The Ultimate Disrupter

  • 1. JEFF  BEZOS   THE  ULTIMATE  DISRUPTER IM557  Media  Economics  –  KAIST  Business  School By:  Sungwoo  Baek,  Anggriawan  Sugianto
  • 2. AMAZON   the  largest  online  retailer  in  the  world
  • 3. VISION •  Amazon  was  founded  by  Jeff  Bezos  in  1994 •  To  be  Earth’s  most  customer-­‐‑centric  company  for   four  primary  customer  sets:  consumers,  sellers,   enterprises,  and  content  creators
  • 4. HISTORY •  1995:  Started  online  book  store •  1997:  IPO  at  $18/share •  1994-­‐‑2000 •  1998:  Acquired  Internet  Movie  Database  (IMDB) •  1999:  Acquired  Alexa  Internet  for  $250  million •  2001-­‐‑2005 •  1999:  Jeff  Bezos  named  Time  “Person  of  The  Year” •  2006-­‐‑2010 •  2000:  Reached  revenue  $2.8  billion  within  first  5   •  2011-­‐‑now years  –  one  of  the  fastest  growth  in  the  Internet   history
  • 5. HISTORY •  2002:  Launched  Amazon  Web  Service  –  a  reliable,   scalable  &  inexpensive  cloud  computing  platform •  2002:  Launched  Amazon.ca •  1994-­‐‑2000 •  2003:  Launched  A9.com  –  ads  &  search  engine •  2001-­‐‑2005 •  2004:  Acquired  Joyo.com  for  $72  million  –  now  it’s   •  2006-­‐‑2010 Amazon.cn •  2011-­‐‑now
  • 6. HISTORY •  2007:  Launched  Amazon  MP3 •  2007:  Launched  Kindle  (1st  generation) •  1994-­‐‑2000 •  2008:  Acquired  Audible.com  for  $300  million •  2009:  Acquired  Zappos.com  for  $  1.2  billion •  2001-­‐‑2005 •  2010:  Invested  $  175  million  for  LivingSocial •  2006-­‐‑2010 •  2011-­‐‑now
  • 7. HISTORY •  2011:  Market  cap  tops  $100  billion •  2011:  Launched  Kindle  Fire  &  Kindle  Touch •  1994-­‐‑2000 •  2012:  Acquired  Kiva  for  $  775  million •  2001-­‐‑2005 •  2006-­‐‑2010 •  2011-­‐‑now
  • 8. STOCK  CHART Amazon  stock  price  has  been  increasing  18,000%  since  IPO
  • 9. AMAZON  IS  A  GIANT Y/Y  growth  for  Q1/2011   +38% 3x  growth  of  e-­‐‑commerce  market Market  cap $123.26  bn almost  2x  market  cap  of  Ebay Customer 137  million 2x  #customer  of  Groupon Employee 56,200 13x  more  than  Facebook Annual  revenue $48  bn 27%  more  than  Google Internet  traffic  rank 8th above  QQ,  TwiOer,  Taobao Retail  brand 1st before  Walmart
  • 10. GLOBAL  REVENUE Amazon  is  not  a  merely  online  bookstore  indeed!
  • 11. JEFF  BEZOS   Businessperson  of  the  Year  2012
  • 12. “TRY  TO  READ  ONE’S  MIND     AND  TRY  TO  INNOVATE”
  • 14. JEFF  BEZOS Technology  intelligence Financial  intelligence Innovative  business  model Strong  Execution
  • 15. THE  STRATEGY “We  are going to be unprofitable for a long time.                  And that is our strategy.” “Low-­‐‑Price,  Low-­‐‑Margin  Strategy” “Your margin is my opportunity”
  • 16. THE  SECRET  TO  SUCCESS Secret  #  1 Obsess over customers Always Customer is number 1 priority Secret  #  2 Invent we  need  to  invent  on  their  behalf. Secret  #  3 Think long term Most  initiatives  we  undertake  take  5  to  7  years Secret  #  4 It’s always day 1 Always  new  ways  and  new  things
  • 17. “What  is  our  strategy  for  our  business?”
  • 19. “Take  pride  in  your  decisions  and  your   hard  work,  but  not  in  your  gifts.   And  Try  to  minimize  regret.”   –  Jeff  Bezos
  • 20. Jeff  Bezos:  The  Ultimate  Disrupter THANK  YOU