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Data driven marketing - Email marketing

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By Nguyen Hoang Yen - Head of Marketing (Zalora)

Published in: Data & Analytics
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Data driven marketing - Email marketing

  1. 1. DATA DRIVEN MARKETING Email marketing
  2. 2. ONLINE MARKETING + FASHION E-COMMERCE ZALORA.VN Venture of ZALORA GROUP, founded by Rocket Internet Entity of Global Fashion Group, operated in 30+ countries 250+ employees, offices in HCMC, Hanoi + Danang Over 50,000 products and 600+ brands
  3. 3. ONLINE MARKETING – CHANNELS
  4. 4. ONLINE MARKETING – CHANNELS ONLINE MARKETING CRM STORE Looking for shoes? This way! Visit us! Buy me! Have you heard about? Look how many amazing dresses we have! Stay with us a bit longer! Come back to us! CUSTOMER JOURNEY >>>
  5. 5. WHERE IS THE DATA
  6. 6. EMAIL MARKETING - FACTORS
  7. 7. EMAIL MARKETING – SEGMENTATION – HIGH SPENDERS
  8. 8. EMAIL MARKETING – SEGMENTATION – SHOES BUYERS
  9. 9. EMAIL MARKETING – SEGMENTATION – SALES HUNTERS
  10. 10. EMAIL MARKETING - DRIVERS
  11. 11. EMAIL MARKETING – PARTNERSHIP
  12. 12. EMAIL MARKETING - DEVICE
  13. 13. EMAIL MARKETING - CONTENT
  14. 14. THANK YOU!

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