By Nguyen Hoang Yen - Head of Marketing (Zalora)

1. DATA DRIVEN
MARKETING
Email marketing

2. ONLINE MARKETING + FASHION E-COMMERCE
ZALORA.VN
Venture of ZALORA GROUP, founded by Rocket Internet
Entity of Global Fashion Group, operated in 30+ countries
250+ employees, offices in HCMC, Hanoi + Danang
Over 50,000 products and 600+ brands

3. ONLINE MARKETING – CHANNELS

4. ONLINE MARKETING – CHANNELS
ONLINE
MARKETING
CRM
STORE
Looking
for shoes?
This way!
Visit us!
Buy
me!
Have you
heard about?
Look how
many amazing
dresses we
have!
Stay with us a
bit longer!
Come back
to us! CUSTOMER JOURNEY >>>

5. WHERE IS THE DATA

6. EMAIL MARKETING - FACTORS

7. EMAIL MARKETING – SEGMENTATION – HIGH SPENDERS

8. EMAIL MARKETING – SEGMENTATION – SHOES BUYERS

9. EMAIL MARKETING – SEGMENTATION – SALES HUNTERS

10. EMAIL MARKETING - DRIVERS

11. EMAIL MARKETING – PARTNERSHIP

12. EMAIL MARKETING - DEVICE

13. EMAIL MARKETING - CONTENT

14. THANK YOU!