2. evenT’s InfoRMaTIon
1. Date: 18h-22h on 20-05-2011
2. Venue: INTERCONTINENTAL HOTEL
3. Concept: WHEN… BEGIN?
4. Number of Guests: 300
5. Type of Guests: Business, Marketing, Media Agency, Celebrities
6. General Director: VIET TU
7. Media Sponsors:
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4. evenT’s oBJeCTIve
w Present the trends from the past to the
present, from the different Fashion
Capital such as: Milan, Paris, London
and New York
w Introduce F - Fashion team and the
growth of FTV after one year
w The reason why you should choose
FTV as your partner
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5. fashIon BoUlevaRD 2
PaRT 1: When… BeGIn?
1. Present the images of fashion from past to present of Fashion Capitals: Paris,
London, New York & Milan by short clips, and LED screen’s effect
2. Introduce F - FASHION And THE GROWING STAGE
When: F - Fashion begin?
Who: Who are we?
Where: Where are we?
Why: Why should you choose us?
3. One year anniversary of F - Fashion
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6. fashIon BoUlevaRD 2
PaRT 2: enTeRTaInMenT
FASHION SHOW: Impressive - Active - Sexy
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11. fashIon BoUlevaRD 2
DesIGn anD DeCoRaTIon
1. Present the images of Fashion
Boulevard. Sponsor’s products are
displayed on Fashion Boulevard
2. Design idea: The stage is made in
form of Diamond as the catwalk
3. Using the effect of LED screen to
display the vivid image of Fashion
Kingdoms and F - Fashion
4. Space allocation: Round tables are
placed around the stage
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17. PRefUnCTIon aRea
w Receptionists receive invitation cards and
business cards
w Hand out gifts and seat’s number
w PGs welcome guests and guide to photo
corner
w Guests will step onto the Fashion Boulevard
and take pictures
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21. fashIon BoUlevaRD 2
evenT’s eKIP
1. General Director: VIET TU
2. Lighting and Music:
3. Stage:
4. Art Director:
5. Catwalk Director:
5. MC: NGO THANH VAN
6. DJ: KATYA
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25. fashIon BoUlevaRD 2
evenT’s PR & MaRKeTInG
w Fashion Boulevard 2 will be PR on more than 40 media, include:
magazines, newspaper, online news, before and after the event
w Event’s media sponsors are HTV7, VCTV1, STYLE TV, INFO TV and
YANTV
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28. BenefITs of DIaMonD’s
sPonsoR
WITHIN THE EVENT (ON GROUND) ADVERTISE ON FTV:
w Sponsor’s name and logo will be printed w Sponsor’s image will be shown pre and
on all the advertisement of the event post the event clip and shown on FTV
w Sponsor’s main logo will be displayed on channel 02 weeks after the event. Showing
the boulevard area times: 15. Total is 30 times
w Sponsor’s product will be displayed on w Event clip as a gift for preference
lobby area
w Sponsor’s TVC is shown at boulevard area ADVERTISE ON F - FASHION:
w In the event, MC will introduce and thank w 12 Times advertising on F - Fashion
to the Sponsor
w Sponsor’s profile is included in guest gift PRICE: 20,000USD
w Appearance in short interview clip about w 50% payment 02 weeks before the event
the event w 50% payment 01 weeks after the event
took place
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30. BenefITs of GolD sPonsoR
WITHIN THE EVENT (ON GROUND) ADVERTISE ON FTV:
w Sponsor’s name and logo will be printed w Sponsor’s image will be shown pre and
on all the advertisement of the event post the event clip and shown on FTV
w Sponsor’s main logo will be displayed on channel 02 weeks after event. Showing
the boulevard area times: 10. Total is 20 times
w Sponsor’s product will be displayed on w Event clip as a gift for preference
lobby area
w Sponsor’s TVC will be shown at boulevard ADVERTISE ON F - FASHION
area w 8 Times advertising on F - Fashion
w In the event, MC will introduce and thank
to Sponsor PRICE: 15,000USD
w Sponsor’s profile is included in guest gift w 50% payment 02 weeks before the event
w 50% payment 01 weeks after the event
took place
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32. BenefITs of sIlveR sPonsoR
WITHIN THE EVENT (ON GROUND) ADVERTISE ON FTV:
w Sponsor’s name and logo will be printed w Sponsor’s image will be shown pre and
on all the advertisement of the event post the event clip and shown on FTV
w Sponsor’s main logo will be displayed on channel 02 weeks after event. Showing
the boulevard area times: 15
w Sponsor’s product will be displayed on w Event’s clip as a gift for preference
lobby area
w Sponsor’s TVC will be shown at boulevard ADVERTISE ON F - FASHION:
area w 6 Times advertising on F - Fashion
w In the event, MC will introduce and thank
to Sponsor
PRICE: 10,000USD
w Sponsor’s profile is included in guest gift
w 50% payment 02 weeks before the event
w 50% payment 01 weeks after the event
took place
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34. BenefITs of Co - sPonsoR
WITHIN THE EVENT (ON GROUND) ADVERTISE ON F - FASHION
w Sponsor’s product will be displayed on w 3 Times advertising on F - Fashion
lobby area
w Sponsor’s TVC will be shown at boulevard PRICE: 5,000USD
area w 50% payment 02 weeks before the event
w In the event, MC will introduce and thank w 50% payment 01 weeks after the event
to Sponsor took place
w Sponsor’s profile is included in guest gift
ADVERTISE ON FTV:
w Sponsor’s image will be shown pre and
post the event clip and shown on FTV
channel 02 weeks after event. Showing
times: 15
w Event’s clip as a gift for preference
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