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Factors Affecting the Choice of Target Markets http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Needs / wants of end-users Market size / structure Decision-maker preferences and corporate culture Resources / capabilities of the firm Firm / brand market share, sales projections Competitive activity Political pressures and lobbying Production / marketing, scale economies Choice of target markets
Drawpacks Business Diagrams Drawpack.com   offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us:  [email_address] Please find our membership offer on http:// www.drawpack.com

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Factors affecting the choice of target markets

  • 1. Factors Affecting the Choice of Target Markets http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Needs / wants of end-users Market size / structure Decision-maker preferences and corporate culture Resources / capabilities of the firm Firm / brand market share, sales projections Competitive activity Political pressures and lobbying Production / marketing, scale economies Choice of target markets
  • 2. Drawpacks Business Diagrams Drawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com

Editor's Notes

  1. Source: MoT, Marketing and Sales, Cestre, 2001