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Segmentation, targeting, positioning business diagram

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This document discusses segmentation, targeting, and positioning as key marketing strategies. It outlines identifying market segments, developing profiles of each segment, evaluating segment attractiveness, selecting target segments, identifying positioning concepts for targets, and communicating the chosen positioning concept. It also provides information about Drawpack.com which offers free business diagrams and templates for personal use.

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Segmentation, targeting, positioning business diagram

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  • 2. Drawpacks Business Diagrams Drawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com

Editor's Notes

  1. Source: Marketing Management, Kotler, 1994