Oracle Social CRM Applications Strategy Overview and Roadmap. Recorded at Oracle OpenWorld San Francisco 2008.

1. Social CRM Applications Strategy Overview Mark Woolen, Vice President, Social CRM

2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. A brief history of the Internet… yesterday Beginning of time Social Networks You are here We are here NOW

6. What’s the estimated cost of not engaging our employees? Source: 2007, Gallup survey $382,000,000,000.00 in the U.S. alone

7. Where Enterprise Applications Fall Short Populating and maintaining data Getting user acceptance Generating meaningful analytics Customizing CRM applications Measuring CRM project ROI Identifying sales-process problems Matching technology to process Effectively rolling out the application Evaluating CRM applications Obtaining executive support Managing CRM vendor relationship Getting adequate project funding other 52% 41% 35% 30% 28% 27% 20% 18% 10% 8% 6% 6% 4% Source: Harvard Business Review , July-August 2006; Annual sales survey of Chief Sales Officers.

8. Employees are organized hierarchically…

9. But work through social networks

10. Mashups Web 2.0 Apps Gadgets Office/Mobile

11. Web 2.0 Applications for the Enterprise Oracle Sales Library Oracle Deal Management Oracle Sales Campaigns Oracle Sales Prospector

16. How does it all fit together?? Start Lead Generation Lead 2 Opty Opty 2 Quote Quote 2 Close EBS CRM Sales Prospector Sales Campaigns Sales Library Historical Data, Company Info CRM CRM CRM Leads Opportunities Targeted Presentations Quotes Deal Mgt

17. Sales Productivity? The Average “engaged” selling time for territory sales reps? The Average time spent selling the “new product” ? 3% 22%

19. Social Networking Types

20. Oracle Social CRM Enterprise Network Governance CRM ERP Industry Internet Enterprise Grade SaaS Infrastructure Productivity Networks Customer Networks Shared Infrastructure Customer Connections Social Sales Social Service Social Marketing

21. Sales Spaces Leave Network Invite Someone Social CRM Applications 17 members All about the cool looking application for reps Leave Network Invite Someone Gadgets for Reps 27 members Cool tools for reps, easy to install and hot to sell Leave Network Invite Someone Fusion Edge Applications 19 members Find out what these applications are about and how they fit with Fusion Applications Leave Network Invite Someone APAC Web 2.0 12 members All about selling Web 2.0 and Social Applications in APAC Leave Network Invite Someone iPhone Enterprise Apps 8 members The latest materials on Oracle’s iPhone applications Profile Leave Network Invite Someone Manage Network Approvals Pending NY Application Sales 193 members All topics related to selling Oracle applications Manage Network Approvals Pending Fusion Middleware Sales 174 members Everything about selling FMW Leave Network Invite Someone Pharmaceutical Sales 154 members for people selling into the pharma market Leave Network Invite Someone Entertainment Network 135 members is a catalyst for creative people selling to the entertainment industry… Leave Network Invite Someone PeopleSoft 210 members Everything about PeopleSoft related products Leave Network Invite Someone E-Business Suite 324 members Group dedicated to discussing issues, sharing ideas and communicating about the Oracle E-Business… Wall Street Sales 174 members for people selling into the investment banking industry Leave Network Invite Someone Energy Sales 147 members Sales people engaged in the oil industry. Very useful sales tools Leave Network Invite Someone Newest Corp. Members Alicia Wu, Anthony Lye, Bob Taylor, Bruce Kilgore, Ching Lee, ChrisConway, Dan Crowley, Edward Abbo, Francisco Casas, Glenn Tang, Gustavo Davila, Harrison Mills, Humberto Parraguire, James Carson, Javier Tejeida, Joanne Brown, John Kim, Kevin Malik, Marcel Silva, Marcos Lombardi, MIchael Lee, Michael Starr, Nacho Penunuri, Richard Sands, Rob Knight, Robert Cannon, Siebel 204 members All topics related to CRM: sales, service and analytics

23. Making it Enterprise Ready Web Services CRM HCM Financials Legacy SCM Mfg

24. Architecture of Social Platform … Remote EJB Web Services Web Services TCA Data Model Platform Services Security, Provisioning, Licensing, SaaS, Monitoring, Logging, Auditing Sales Prospector OC4J Instance Sales Campaigns OC4J Instance Sales Library OC4J Instance Social Services OC4J Instance (Networks, Groups, Profiles, Tags, Ratings, Reviews, Relationships) Apps, Specific UI Flex / ADF UI Platform SSO (OID/OAM) Batch Components TopLink SC SP SL Apps Common Customer Care OC4J Instance User Profiles OC4J Instance Platform Services TopLink Platform Services TopLink Platform Services TopLink Platform Services TopLink Platform Services TopLink

26. Sales Applications for the Apple iPhone For the Mobile Professional Oracle Confidential: Not for Distribution Siebel CRM CRM On Demand Social CRM

27. Mashups Web 2.0 Apps Office/Mobile Device and Browser Independent Gadgets

28. CRM 2.0 Roadmap Sales Prospector V1 Contact iGoogle Account iGoogle Top Deals iGoogle Quota iGoogle Search iGoogle CY 2008 CY 2009 Sales Campaigns V1 Sales Library V1 Sales Prospector V2 Social Framework Mobile Sales Asst (RIM) for CRM OD Contact Flex/AIR Account Flex/AIR Top Deals Flex/AIR Quota Flex/AIR Search Flex/AIR Widget & Gadget Developer Community Sales Campaigns V2 Sales Library V2 Sales Prospector V3 SP Integration to SC 1 H 2 H 1 H 2 H Pricing Analytics MSA & Forecasting for iPhone Social Gadgets: Customer Gadget “ Whos-Like-Me” Gadget Deal Mgt OD V1 Sales Campaigns V3 Sales Library V3 Sales Prospector V4 OBIA Integration Publish Web Services APIs UI Themes Deal Mgt OD V2 Price Segmentation Add-on Price Analytics Services Deal Mgt OP Mobile Sales Asst for Siebel On Prem Social CRM Apps MSA & Gadgets Pricing & Deal Mgt

29. Oracle Complete CRM Structured Processes Oracle : Social CRM Applications Unstructured Processes ORACLE FUSION MIDDLEWARE Standards Based Oracle Application Integration Architecture Siebel CRM JDE CRM ORCL CRM PSFT CRM CRM OD