Digital Transformation - An Overview

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The path to digital transformation will vary by industry, as will customer adoption and an organization’s legacy environment. Companies taking a proactive position in the digital revolution and leveraging the full potential of disruptive technologies.

Technology

Evolution of Digital Transformation
Digital transformation is becoming pervasive across functions, industries and geographies.

Degree of Product and Service Digitization
Digital transformation drivers are pushing industries along the physical-digital continuum.

Elements of Digital Transformation
Most companies focus on either creating digital value propositions or operating models.

Paths to Digital Transformation
Digital transformation requires strategic development of the value proposition and the operating model.

Reshaping the Customer Value Proposition
Three stages in reshaping the customer value proposition.

Reshaping the Operating Model
Three stages in reconfiguring the operating model.

Digital Transformation Capabilities
Reshaping the business and operating model requires a new set of capabilities.

How to Get Started
 Identify transformation opportunities based on a thorough understanding of digital transformation in
the industry
 Redefine the value proposition based on what existing and prospective customers are likely to pay for
going forward
 Design the optimized operating model that combines organizational capabilities and technology
requirements
 To execute the strategy, redefine the operating model as needed to support the new value
proposition
 Continuously evolve using customer insight and advanced analytics
How do companies determine the best strategy for digital transformation?

Digital Transformation Case Studies
India
• https://www.microsoft.com/en-in/about/DigitalTransformation/
• https://www.microsoft.com/en-in/about/perspective/
Global
• https://www.linkedin.com/pulse/digital-transformation-case-study-microsoft-enables-jabil-moretti
• https://news.microsoft.com/features/satya-nadella-how-digital-transformation-is-changing-the-face-of-
manufacturing/

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