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Conversion Tracking,[object Object],Tatvic Interactive,[object Object],Ravi Pathak | ravi@tatvic.com | 988-656-2617,[object Object]
$200 for death !,[object Object]
Need for Conversion Tracking,[object Object],“I know that half of my advertising budget is completely wasted, I’m just not sure which half.”,[object Object],Lord Leverhulme, Founder of Unilever,[object Object],“If you build a website, you must have a solid reason for doing so . . . It is crucial to understand how well it works—failure to do so is a waste of time and money.”,[object Object],Hurol Inan, Author of Measuring the Success of your Website,[object Object],“It has long been said you cannot manage what you cannot measure. Nowhere is this more true than on the web where examining what works and what doesn’t directly influences the bottom line.” ,[object Object],Gartner Group,[object Object]
Agenda,[object Object],Process of Tracking,[object Object],Goal Tracking & Segmentation Case Study,[object Object],Internal Site Search Case Study,[object Object],Radio Campaigns Case Study,[object Object]
Process of Conversion Tracking,[object Object]
Agenda,[object Object],Process of Tracking,[object Object],Goal Tracking & Segmentation Case Study,[object Object],Internal Site Search Case Study,[object Object],Radio Campaigns Case Study,[object Object]
Goal Tracking and Segmentation,[object Object],Objective/Problem,[object Object],We have changed our website content to engage visitors from metro areas. Are these visitors providing me more leads?,[object Object],KPI/Metrics,[object Object],[object Object]
Lead Conversion Funnel by Engaged Visitors,[object Object]
Goal Tracking & Segmentation,[object Object],Inferences,[object Object],[object Object]
Visits that spend 5 mins or more are 3 times more likely to convert.Actions,[object Object],[object Object]
Find what is most popular content for visits taking more than 5 mins and expand that,[object Object]
Internal Site Search,[object Object],Objective/Problem,[object Object],[object Object]
Do I need to switch to a better Custom Site Search Tool ?KPI/Metrics,[object Object],[object Object]
Exit Rate after Internal Site Search
Time Spent after Internal Site Search,[object Object]
Users spend 5.5 mins after searching for a keyword,[object Object],[object Object]
Analysis/Actions,[object Object],[object Object]
Opportunity cost of not improving efficiency of site search is huge.
Use  internal site search engine that provides relevant results for the users.,[object Object]
Radio Campaign Tracking,[object Object],Objective/Problem,[object Object],“We are advertising on Radio Channels, how can we track the Return On Investment (ROI) for 2 different Radio Channels?”,[object Object],KPI/Metrics,[object Object],[object Object]
Goal Value Per Lead by Radio channel

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Conversion Tracking with Google Analytics

Editor's Notes

  1. Start with story around why measurement is importantAdd GAAC Logo
  2. Discussion points :The biggest overlooked benefit of Online medium for advertisement is its accountability.Why you should not lose on half of the ad budgetIf you want to increase something, you need to measure the baselineQuote animationRemove the date
  3. Discussion high level of what would be the normal flow. Process of tracking is little theoretical and then discuss how would you address different problems in the format of case study. DO mention the flow of case study strongly(may be repeat it somewhere). Case study flow = problems, implementation/data inferences , Actions that can be taken.
  4. Discuss high level process of arriving at conversion tracking from website business objective. Make a smooth transition from measurement on earlier slide, mention what and how to track in previous slide.
  5. Discussion high level of what would be the normal flow. Process of tracking is little theoretical and then discuss how would you address different problems in the format of case study. DO mention the flow of case study strongly(may be repeat it somewhere). Case study flow = problems, implementation/data inferences , Actions that can be taken.
  6. Relate this problem/Slide to the process of tracking.
  7. Relate the segmentation to Question in the brief and to the process of tracking. Also relate this to what customization needs to happen for Google Analytics which is step 3
  8. Try and generate WOW here , Become little more expressive ! Think something here that we can add to glamorize the action that can be taken.Find out better images for
  9. Discussion high level of what would be the normal flow. Process of tracking is little theoretical and then discuss how would you address different problems in the format of case study. DO mention the flow of case study strongly(may be repeat it somewhere). Case study flow = problems, implementation/data inferences , Actions that can be taken.
  10. Connect this to slide 4 ,explain the process again to the users get’em involve into generating business questions and metrics
  11. Talk about how much time you need to spend to get this done ?! 5 mins or less.
  12. Discussion high level of what would be the normal flow. Process of tracking is little theoretical and then discuss how would you address different problems in the format of case study. DO mention the flow of case study strongly(may be repeat it somewhere). Case study flow = problems, implementation/data inferences , Actions that can be taken.
  13. Check if need to replace Google Analytics Customization instead of Tracking scheme
  14. Generate wow Factor here by expression.Think of ways to display this table in chart format ? Would be easy for users
  15. Provide an example of Ad copy tracking For e.g. By Radio Jockey