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Britannia industry
- 2. Hemlata - 2258 Namrata - 2213 Roshni - 2242
- 3. INGREDIENTS ⊠℠Introduction Of Britannia Industry Limited â„ Milestones of the Company â„ Important Personâs â„ Companyâs Background â„ Logo â„ Plant Location â„ Products â„ Punch Lines â„ Vision â„ Mission â„ Objective â„ Goals â„ Strategies â„ Marketing Communication Mix â„ Competitors â„ SWOT
- 4. BRITANNIA IS ONE OF INDIA'S BIGGEST FOOD BRAND
- 5. Milestones Of The Company 1892- The Genesis - Britannia 1921- Imported machinery introduced 1975- Britannia Biscuit Company takes over biscuit distribution from Parry's 1997- Re-birth - new corporate identity 'Eat Healthy, Think Better'
- 6. 2003- 'Treat Duet' 2001- No.1 food brand of the country 2005- Re-birth of Tiger 2009- Britannia Launches ActiMind..âEat Healthy, Think Better' to âDrink Healthy, Think Better' as well!!â
- 7. Important Persons Of Company Chairman : Mr. Nusli Wadia Managing Director Ms. Vinita Bali
- 10. Logo âą Red colour denotes Energy and Vitality âą White colour denotes Purity âą Green colour stands for Nutrition and Freshness
- 11. Products
- 12. Cont⊠Products
- 13. Cont⊠Products
- 14. Cont⊠Products
- 15. Punch lines Products Punch lines 50-50 âVery Very Tasty Tastyâ Good Day âHo gaya re Good-Dayâ Little Hearts âDirect Dil seâ Marie Gold âTea Time biscuitâ Tiger âEat Healthy Think betterâ Treat âLovable devilsâ
- 16. Key Steps Towards StrategicPlanning
- 17. Vision â„ To dominate the food and beverage market in India with a distinctive range of âTasty Yet Healthyâ Britannia brands. â„ Every third person, in India, should be a Britannia consumer.
- 18. Mission To be one of the best biscuit company. Mission â„ To dominate the food and beverage market in India â„ To be one of the best biscuit company
- 19. OBJECTIVE Short Term Long Term â„ To improve image to shareholders â„ To improve internal processes and controls â„ To be the lowest-cost producer in the market â„ To become largest volume player in the bakery industry
- 20. Goal â„ To improve profitability â„ To provide better customer service â„ To reduce carbon emissions
- 21. Marketing Strategies â„A strong quality of the product and customer satisfaction â„A growing relationship with customer and customer retention â„Focus on competitorâs activity â„A growing emphasis on global thinking and local marketing planning
- 22. Marketing Mix- 4Pâs Of Britannia PRODUCT PROMOTION PLACE PRICE
- 25. â„ Competition may increase â„ They can shift from maturity stage to decline stage â„ It is possible that they will have to face switching cost THREATS
- 26. â„ Generate employment opportunity â„ Provide competition to foreign companies â„ Improve living standard OPPORTUNITIES
- 27. â„ Increases the cost of food product â„ Industry and technology requires high investment â„ Company is using manpower on large scale so, expenses are high â„ No separate colony for employees so, they have to travel a lot on daily basis WEAKNESSES
- 28. â„ Widely accepted in all Generations â„ Provide good Instant Remedy for hunger in the form of readymade food â„ Preserves the non seasonal food and makes it available all throughout the year â„ There is no labour union in this organization â„ Using manpower on large scale â„ Company has much experienced, qualified and competent employees in each department Strengths
- 29. ⊠âŠ