In this talk, we will use Rockset, a serverless search and analytics engine, to demonstrate how developers can easily plug in alternative data and build apps on those data sets. Specifically, we will work with the JSON data stream from Twitter’s Firehose streams API and NASDAQ’s Company Lookup directory exported in CSV format. Using Rockset, we will demonstrate how these two data sets can be loaded, and immediately queried and joined using SQL, without any upfront data preparation or complex data pipelines. Rockset is founded by former members of Facebook’s online data team, who helped create RocksDB, Facebook’s TAO, Unicorn, and HDFS.