6. Well yes,
Facebook is owning both your data and
your behaviour, and yes they are selling it
to advertisers
- so you get a lot of ads.
More relevant ads.
7. Our children are safe. They
just need guidance and
adults who understands
and helps them.
9. But no stress
Using social media is just supporting the way we are as
a species; social and communicating animals.
That’s why they’re so popular.
10. In fact social media can make
companies more human
It forces companies not only to be there
- but be present - for the stakeholders,
clients, employees and so on.
13. 13
We spend more time on the internet each day
2h 18 min.
2014
2h 25 min.
2015
DANES DAILY USE ONLINE IN AVERAGE
Audience: 15-17 year
Source: TNS Gallup for DR Medieforskning 2015
14. 14
Source: TNS Gallup Index Danmark
Daily use of the internet - devices
PC
Tablet
Mobile
16. 16
Kilde: DR Medieforskning: Medieudviklingen 2015Source: TNS Gallup Social Media Life
Daily use of SoMe platforms in Denmark
17. 94%of companies use social media for
corporate communications.
(500 companies in the UK and USA)
Source: Social media for corporate communications, 2015
31. Facebook focus on content being
relevant for you
31
Meaning:
• You see less meaningless updates on Facebook
• Content is more focused (and narrow)
• Companies have to pay to get their content to the
right people
• Budgets need to change from print to digital.
• Some businesses need to consider whether to
use Facebook at all.
36. Which media do you prefer for news and
background stories? (DK)
36
Source: TNS Gallup Social Media Life 2015
12+ years 20-35 years
37. To sum up
• Facebook knows a lot about the users and their behaviour
• Companies can advertise more exact
• You will see ads relevant to you
• Young people use Facebook mostly for news and as an
address book
51. #To.sum.up
• Use Instagram if you have something visual to show.
• Private, work-related, or related to your interests.
• Use hashtags if you want more followers/likes or if you
want to discover topics.
54. 93%of all companies are actively maintaining a
Linkedin account used for corporate
purposes.
Source: Social media for corporate communications, 2015
63. Employee advocacy means
that the management and employees tell good
stories about their work through their own social
media profiles.
It’s not a new thing.
64. PR is everybody’s job
- the president of General Mills, in 1940
Source: http://www.altimetergroup.com/pdf/reports/Social-Media-Employee-Advocacy-Altimeter.pdf
66. is posting text, photos or video on social
media about their employer
50%
Kilde: https://postbeyond.com/statistics-for-employee-advocacy/
67. On which platforms are you posting content
about your employer?
Source: Altimeter, Employee Survey, Global Average, Q1 2016, n=185
86%
52%
43%
34%
28%
26%
23%
16%
4%
69. "Building trust requires high levels of engagement from multiple
stakeholders. For most institutions, starting those conversations requires
more than a viral video or shareable GIF.
It requires a thoughtful, informed point of view on important industry
issues and customer concerns, and a strategy for using that intellectual
property to power conversations among multiple stakeholders.”
- Edelmann Trust Barometer 2015
71. Source: Altimeter, Employee Survey, Global Average, Q1 2016, n=185 for companies with > 250 employees
Why do you share
information about your
employer on social
media?
Employee
Benefit
Average
29%
Rewarded or
recognized for
sharing
19%
To be seen as a
leader among my
peers
To enhance my career
and influence social
networks
24%
I want my friends
to understand
me better
42%
Brand
Benefit
Average
30%
Defend my company
during a crisis
19%
Help a customer
29%
Help recruit new
employees
42%
Shared
Benefit
Average
48%
To better connect with
colleagues at work
57%
41% 46%
I believe in our products and
want to share my experience
I believe in my employer’s
mission and want to promote
what they do
30%
72. To sum up
• Use Linkedin as a cv to connect with clients, coworkers or
other stakeholders
• Use it to post personal content about your job and
employer
• Connect with people, and follow groups and pages with
your professional interests
77. In Denmark it’s not very big
- around 70.000 active users.
Mostly for PR-purposes or people in the SoMe-business.
http://www.slideshare.net/DanmarksStatistik/overskriftdk-om-danskernes-brug-hashtags
78. Twitter is used for
• Dialogue not monologue
• Networking
• PR
• As a traffic-driver
• To reach influencers
• To achieve a first-mover position
• To listen on certain professional
topics via hashtags
82. Snapchat is a network where you send photos,
video or chat with your friends.
83. 83
“When I post on Snapchat, I post
strange faces or pictures right up your
nose. On Facebook or Instagram, I am
thinking a lot about what to write.
There can be no typos and the
commas has to be spot on”
Kristoffer 17 years old
84. 84
"I have many friends on Facebook,
but my true friends are on Snapchat."
Hassan 15 år