1. 3D FOOD PRINTING
Knowledge and Attitudes of Millennials in the GTA
Researchers:
Ankita Singh, Anjali Sharma,
Jason Szymanski, Juhi Agarwal,
Tracey Haefele
Source: 3D Edible Growth Project
4. 3D Food Printing
Knowledge and Attitudes of Millennials in the GTA
Agenda
Introduction
Methodology
Results
Conclusion
5. What is 3D Food Printing?
Uses ingredients to generate three-dimensional meals by placing
layers of compounded food on top of each other.
Produces products like candy, chocolate, pizza, noodles and crackers
Has the potential to revolutionize global food systems
Source:TNO Source: 3D Systems
15. What do Millennials know?
Nearly 3 out of 10 Millennials have heard of 3D Food Printing
73% 71% 69% 47% 32%
Prosthetics Sculptures Toys Guns Food
Source: 1. Helix 3D 2. KevinMackArt.com 3. www.archive3d.net 4. www.creativecrash.com/3d-model/guns-pack-free-3d-model 5. http://disrupt3d.com/2013/04/14/amazingly-futuristic-examples-3d-
printed-food/
16. 45.5%
51.8%
69.4%
70.0%
75.8%
Printing the exact form
of traditional food
Tracking calories accurately
Adding vitamins and
minerals as desired
Minimizing food
preparation time
Minimizing food waste
What do Millennials care
about?
“It would be great
to control portions
so there would be
less food wastage”
“This would be great
for my family on busy
nights when there’s no
time to cook”
“You could add things to
make certain foods taste
better”
19. For how much?
Millennials consider cost as an important
factor in their decision to purchase a 3D
Food Printer
20. For how much?
$101 - $500
56%
< $100 $101 - $500 $501 - $1000 > $1000
“$100 is too cheap. I
wouldn’t trust if it was too
cheap. I think $800 is okay.”
21. Summary
Most Millennials have
heard of 3D Printing,
while only a small
proportion of Millennials
are aware of 3D Food
Printing.
Source: abacusinsider.com
24. A Final Note
Researchers and developers should incorporate the features
and attributes that Millennials desire in a 3D food printer to
improve product adoption rate
Effective communication regarding details of this technology,
its potential benefits as well as addressing areas of concern
will be essential for successful product marketing
Image: Maciej Frolow/Photographer's Choice RF/Getty Images
Image Source: 1. TNO
2. 3D Sytems/Cubify
www.picktochart.com
Add GTA map (from the survey)
www.infogr.am
Image Source:
Helix 3D
KevinMackArt.com
http://archive3d.net/?a=download&id=9ec2a135
https://www.creativecrash.com/3d-model/guns-pack-free-3d-model
http://disrupt3d.com/2013/04/14/amazingly-futuristic-examples-3d-printed-food/
Click on the chart/graph to control the animation for call outs.
To go to next slide, click anywhere but the graph.
Add Word Cloud
49% of Millennials would be interested in purchasing a 3D Food Printer
63% of Males would be interested in purchasing a 3D Food Printer
40% of Females would be interested in purchasing a 3D Food Printer
85% of Millennials consider cost as an important factor in their decision to purchase a 3D Food Printer
56% say they would be willing to spend between $101 and $500
Add quote from Qualitative: “$100 is too cheap. I wouldn’t trust it if it was too cheap. I think $800 is okay”
85% of Millennials consider cost as an important factor in their decision to purchase a 3D Food Printer
56% say they would be willing to spend between $101 and $500
Add quote from Qualitative: “$100 is too cheap. I wouldn’t trust it if it was too cheap. I think $800 is okay”
