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Commonwealth Educational
Media Centre for Asia
Community Mobilisation and
Capacity Building
(Community Radio Awareness Consultation-
MIB & One World – Guwahati on 27.02.15)
Dr Ankuran Dutta
Programme Officer
CEMCA, New Delhi
Who is a community?
• A social unit of any size
• Having a particular characteristic in common or
that shares common values
• Having an identity, may be geographical,
political, economic, religious, cultural, or virtual
Understanding Community
Defining the term community is a complex concern,
with various diverging perspectives and outlooks.
How can we define the term 'community' in a
simplest yet most comprehensive way?
As we try to understand the term with a slightly
different approach it’s observed ‘community’
comprises of two distinct yet intricately imbibed
phrases- Common and Unity
(Common + Unity = Community)
http://comcomm.blogspot.in/
Understanding Community Media
 Community media is any tool of
communication that is made and
controlled by a community. The
characteristics differentiate community
media from commercial media, state
run media, or public media.
3 Basics of Community Radio
• Community Ownership
• Not for profit
• Community Participation/
Mobilsation
Community Participation/ Mobilisation
• Management
• Governance
• Policy making
• Operation
• Content Generation
• Content creation
• Gate keeping
• Sustainability
• Financial
• Social
• Feedback
Know Your Community
• Ways of community participation-
• Passive participation: phone in programmes, SMS, letters etc.
• Active participation: Identification, production, broadcasting
• Do participatory researches for identifying the issues of the
community
• Train community on pre production, production and post
production stages
• Create awareness on the “Code of Ethics” for broadcasting ( Do
the survey before establishment of the CRS).
• Ensure that programmes are horizontal in nature
Capacity Building for the CRS
Focus on basic three areas for capacity
building—
• Programme Production/presentation
• Technology and maintenance
• Management and governance
https://www.facebook.com/communitycomms
http://cemca.org.in/
Thank You
You may contact-
adutta@col.org
ankurandutta@gmail.com
Blog: comcomm.blogspot.in
Web: www.cemca.org.in

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Community Mobilisation and Capacity Building

  • 1. Commonwealth Educational Media Centre for Asia Community Mobilisation and Capacity Building (Community Radio Awareness Consultation- MIB & One World – Guwahati on 27.02.15) Dr Ankuran Dutta Programme Officer CEMCA, New Delhi
  • 2. Who is a community? • A social unit of any size • Having a particular characteristic in common or that shares common values • Having an identity, may be geographical, political, economic, religious, cultural, or virtual
  • 3. Understanding Community Defining the term community is a complex concern, with various diverging perspectives and outlooks. How can we define the term 'community' in a simplest yet most comprehensive way? As we try to understand the term with a slightly different approach it’s observed ‘community’ comprises of two distinct yet intricately imbibed phrases- Common and Unity (Common + Unity = Community) http://comcomm.blogspot.in/
  • 4. Understanding Community Media  Community media is any tool of communication that is made and controlled by a community. The characteristics differentiate community media from commercial media, state run media, or public media.
  • 5. 3 Basics of Community Radio • Community Ownership • Not for profit • Community Participation/ Mobilsation
  • 6. Community Participation/ Mobilisation • Management • Governance • Policy making • Operation • Content Generation • Content creation • Gate keeping • Sustainability • Financial • Social • Feedback
  • 7. Know Your Community • Ways of community participation- • Passive participation: phone in programmes, SMS, letters etc. • Active participation: Identification, production, broadcasting • Do participatory researches for identifying the issues of the community • Train community on pre production, production and post production stages • Create awareness on the “Code of Ethics” for broadcasting ( Do the survey before establishment of the CRS). • Ensure that programmes are horizontal in nature
  • 8. Capacity Building for the CRS Focus on basic three areas for capacity building— • Programme Production/presentation • Technology and maintenance • Management and governance
  • 11. Thank You You may contact- adutta@col.org ankurandutta@gmail.com Blog: comcomm.blogspot.in Web: www.cemca.org.in

Editor's Notes

  1. How many of you are media educators How many of you know about comm media Introducing CEMCA
  2. Ownership- FM and Pvt media vs comm media Mainstream media have their priority to earn profit. Media started as mission- profession- fashion – creation C3- crime, cricket and cinema Participation FM and Pvt media vs comm media
  3. Public has no role to participate in the decision making process in the public or private media Agenda setting role Content generation- community produces/ CLP “…the ability of an organization to secure and manage sufficient resources to enable it to fulfill its mission effectively and consistently over time without excessive dependence on any single funding source” -Lisa Cannon, Life Beyond Aid, 1999 “The sustainability of local CR is related to its capacity to have relevant participatory and creative programming that attracts the audience and encourages access to the media in their own language and is alternate and distinct from public and commercial broadcasting (Rights based!). It is also linked to financial support and technological support otherwise it distracts community radio practitioners from dedicating - AMARC 2007 Nepal Case study