1. ORM Presentation
Planet Web Solution Pvt. Ltd.

2. "It takes years to build a
reputation and minutes to ruin
it."- Warren Buffett

3. Content
 What is ORM
 Why ORM is important
 How Does it work
 Tools for ORM
 Difference b/w SEO and ORM

4. Why ORM is important
Online reputation management have the ability
to choose how your target people sees your business.
 Online Reputation management is a great source to
find out the success of marketing campaign which is
related to brand & product identification.
 ORM push already highly ranked negative posts off
the result pages so that few people can see that.

5. How Does it work
ORM basically follows 3 steps
1) Analysis-What, when and where negative posting about a
company have been made. Are the posting associated with
competitor.
2) Strategic planning-Develop an action plan that is
perfectly fitted to the analysis
3) Action- Execute planed strategy

7. Tools for ORM
Blog monitoring tools
1. BackType Blog Comments Monitoring
2. Technorati
3. Google Blog Search
Tweeter Monitoring tools
1. Monitter
2. Tweet Beep
3. Tweet Search

8. Blog Monitoring tool
BackType Blog Comments Monitoring: This tool is mainly
used for indexing the conversation from blogs, social
networks and other social media.
Technorati: It is the leading blog search engine indexing
millions of blog posts in real time. It also lead the authority,
power and popularity of blogs.
Google Blog Search: This is a Google important search engine
for blogs.

9. Twitter Monitoring tool
Monitter: A real-time Twitter monitor for up to three
keywords at a time.
TweetBeep: This tool provides the Twitter alerts on hourly
basis .You can define keywords, people and links to track.
Twitter Search: This tool searches all Twitter action for
keywords, links or user action in real time.

10. Difference b/w SEO & ORM
 SEO fixes the problem while ORM prevents it.
SEO techniques use for improve ranking but online
reputation management hide those pages that
contain the negative comments by pushing them
down in the SERPs.
 Goal of SEO is to impress Search Engine while of
ORM focuses on Business or person.