Annalisa Italiano

Rome Area, Italy Italy

Marketing and Consumer Insights Professional

Marketing & Consumer Insights Experienced Manager able to drive the definition of the business strategy, identifying growth opportunities through actionable consumer & market insights, trends monitoring, segmentation, competitor analysis. Extensive Experience in both the Marketing and Corporate Insights: Innovation Process, Brand & Communication Strategy, Market & Consumer Segmentation, Product Testing/Sensorial analysis, Net/Ethnography, Competitors Analysis, Corporate Reputation, Stakeholders Mapping, Brand & Corporate Communication Campaign, Digital Marketing. Project Management, Team Coaching and Development.