SlideShare a Scribd company logo
1 of 29
Download to read offline
the
art
of effective
communication
“The single biggest problem
in communication is the illusion
that it has taken place.”
- George Bernard Shaw
What is the goal of communication?
How do you define “communication?”
think
The two words ‘information’ and
‘communication’ are often used
interchangeably, but they signify
quite different things. Information is
giving out; communication is
getting through.
Sydney J. Harris, American journalist and author of
syndicated column, Strictly Personal, 1944-86
INFORMATION
OR
COMMUNICATION?
Competira is a corporation focused on assisting both startup and well-
established companies with their various communication needs. With over
15 years of experience in the communication industry, the competent staff,
as well as the company’s board of directors and executive team, are
proficient in all areas of communication, ranging from developing original
content to editing existing information. Competira will facilitate
corporations in reaching their fullest communication capabilities by
delivering written communication, including – but not limited to – both
consumer-friendly and technical information for Internet websites;
copywriting for marketing materials, such as brochures, rack cards, and
other collateral pieces; business-to-business and business-to-customer
communication forms, such as introduction letters and memorandums;
internal communication documents, such as newsletters, employee
manuals, and memorandums. Competira’s communication experts will
also assist other corporations with their oral communication needs. These
may include presentation development and delivery, social networking,
and representation. Moreover, Competira is confident that it can provide
these services in a manner that will accommodate any company’s budget.
example 1: about competira
Competira
helps businesses
of every size to
develop,
organize and
implement cost
effective
communication
strategies.
example 2: about competira
and the winner is…
Did both describe Competira?
Which description was more informative?
Which description was more captivating?
Which should the company CEO use when
introducing himself at a networking event?
a challenge
Can you describe what your company
or product does in 15 seconds or less?
to begin
Consider what makes your company,
product or service unique.
ask yourself
Why would
someone
choose my
company
over another
that offers a
similar
product or
service?
then
Write 10 words that
describe your product
or service.
Next to each word,
write one sentence that
explains why that
word pertains
specifically to your
product or service.
Condense
all that information into a short,
captivating paragraph
finally
Introduction
Three descriptive sentences
A closing statement that keeps the
listener interested and craving more.
“You can have
brilliant ideas, but if
you can't get them
across, your ideas
won't get you
anywhere.”
- Lee Iacocca
NOW FOR THE LONG VERSION
that was the summary
answer
who you are and who
your customers are
what you offer
(service, product, solution, etc.)
when it will be
available to your
customers
Where customers can
attain what you offer
why you are unique
and the best choice
how this happens
(your process)
TARGET AUDIENCE &
TARGET MARKET
hitting the right target
Target Audience: the group that you are
addressing when communicating about your
product or service
Target Market: the
group (or individuals)
that will purchase
your product or
service
avoid these traps
• Talking over your audience’s head
• Using phrases or words that only mean
something to you or to a couple of
people in your audience
• Thinking that you have only one
audience and, therefore, only tailoring
your message to that group
• Saying – or writing – too much
K.I.S.S.
• Overuse of “tech talk” or “SAT words” can
kill your sales pitch. You won’t impress your
audience by using tech phrases to describe
everything.
• Be as simple as possible whenever possible.
Even in highly-technical situations, keeping
your information brief and easy to follow will
help your message get through to your
audience.
essential final step
recap
• What are you trying to communicate?
• With whom are you communicating?
• Does your message have to be highly
technical, or can it be broadened to
appeal to a wider audience?
• Do your ideas flow?
• Can you completely describe your
product or service in a succinct manner?

More Related Content

What's hot

What's hot (20)

Communication skills ppt last update (1)
Communication skills ppt last update (1)Communication skills ppt last update (1)
Communication skills ppt last update (1)
 
Listening skills
Listening skills Listening skills
Listening skills
 
Communication
CommunicationCommunication
Communication
 
BARRIER OF LISTENING SKILLS
BARRIER OF LISTENING SKILLSBARRIER OF LISTENING SKILLS
BARRIER OF LISTENING SKILLS
 
effective communication
effective communicationeffective communication
effective communication
 
Presentation on Communication Skills
Presentation on Communication SkillsPresentation on Communication Skills
Presentation on Communication Skills
 
Effective communication
Effective communicationEffective communication
Effective communication
 
Speaking to Influence Executives
Speaking to Influence ExecutivesSpeaking to Influence Executives
Speaking to Influence Executives
 
Communication skill
Communication skill Communication skill
Communication skill
 
The five communication styles
The five communication stylesThe five communication styles
The five communication styles
 
Successful Public Speaking Skills
Successful Public Speaking SkillsSuccessful Public Speaking Skills
Successful Public Speaking Skills
 
Effective Communication At Workplace
Effective Communication At WorkplaceEffective Communication At Workplace
Effective Communication At Workplace
 
Rapport building
Rapport buildingRapport building
Rapport building
 
Listening skills
Listening skillsListening skills
Listening skills
 
How to improve communication skills
How to improve communication skillsHow to improve communication skills
How to improve communication skills
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
strategies for effective oral delivery
strategies for effective oral deliverystrategies for effective oral delivery
strategies for effective oral delivery
 
Audience analysis
Audience analysisAudience analysis
Audience analysis
 
Effective communication skills
Effective communication skillsEffective communication skills
Effective communication skills
 
Communication skills ppt slides
Communication skills ppt slidesCommunication skills ppt slides
Communication skills ppt slides
 

Viewers also liked

English teachers - training workshop
English teachers - training workshop English teachers - training workshop
English teachers - training workshop Cristina Barón Peña
 
Training workshop for teachers on participatory teaching methods
Training workshop for teachers on participatory teaching methodsTraining workshop for teachers on participatory teaching methods
Training workshop for teachers on participatory teaching methodsAyoub Kafyulilo
 
The art of effective communication final
The art of effective communication   finalThe art of effective communication   final
The art of effective communication finalJimKrohne
 
Verbal and non verbal communication
Verbal and non verbal communicationVerbal and non verbal communication
Verbal and non verbal communicationGull Zareen Khan
 
Non Verbal communication and use of body language expression
Non Verbal communication and use of body language expressionNon Verbal communication and use of body language expression
Non Verbal communication and use of body language expressionDeepak Agarwal
 
Verbal & Non-Verbal Communication
Verbal & Non-Verbal CommunicationVerbal & Non-Verbal Communication
Verbal & Non-Verbal CommunicationAmit Jha
 
COMMUNICATION PROCESS,TYPES,MODES,BARRIERS
COMMUNICATION PROCESS,TYPES,MODES,BARRIERSCOMMUNICATION PROCESS,TYPES,MODES,BARRIERS
COMMUNICATION PROCESS,TYPES,MODES,BARRIERSSruthi Balaji
 
Communication body language
Communication   body languageCommunication   body language
Communication body languageSeta Wicaksana
 
COMMUNICATION POWERPOINT
COMMUNICATION POWERPOINTCOMMUNICATION POWERPOINT
COMMUNICATION POWERPOINTAndrew Schwartz
 
Communication ppt
Communication pptCommunication ppt
Communication pptTirtha Mal
 

Viewers also liked (15)

English teachers - training workshop
English teachers - training workshop English teachers - training workshop
English teachers - training workshop
 
Training workshop for teachers on participatory teaching methods
Training workshop for teachers on participatory teaching methodsTraining workshop for teachers on participatory teaching methods
Training workshop for teachers on participatory teaching methods
 
Secrets of Body Language
Secrets of Body LanguageSecrets of Body Language
Secrets of Body Language
 
The art of effective communication final
The art of effective communication   finalThe art of effective communication   final
The art of effective communication final
 
The Art Of Communication
The Art Of CommunicationThe Art Of Communication
The Art Of Communication
 
Verbal and non verbal communication
Verbal and non verbal communicationVerbal and non verbal communication
Verbal and non verbal communication
 
Non Verbal communication and use of body language expression
Non Verbal communication and use of body language expressionNon Verbal communication and use of body language expression
Non Verbal communication and use of body language expression
 
Nonverbal Communication
Nonverbal CommunicationNonverbal Communication
Nonverbal Communication
 
Verbal & Non-Verbal Communication
Verbal & Non-Verbal CommunicationVerbal & Non-Verbal Communication
Verbal & Non-Verbal Communication
 
COMMUNICATION PROCESS,TYPES,MODES,BARRIERS
COMMUNICATION PROCESS,TYPES,MODES,BARRIERSCOMMUNICATION PROCESS,TYPES,MODES,BARRIERS
COMMUNICATION PROCESS,TYPES,MODES,BARRIERS
 
Communication Skills Ppt
Communication Skills PptCommunication Skills Ppt
Communication Skills Ppt
 
Body language ppt
Body language pptBody language ppt
Body language ppt
 
Communication body language
Communication   body languageCommunication   body language
Communication body language
 
COMMUNICATION POWERPOINT
COMMUNICATION POWERPOINTCOMMUNICATION POWERPOINT
COMMUNICATION POWERPOINT
 
Communication ppt
Communication pptCommunication ppt
Communication ppt
 

Similar to The Art of Effective Communication

B2B Summit 2016 - Technology industry
B2B Summit 2016 - Technology industry B2B Summit 2016 - Technology industry
B2B Summit 2016 - Technology industry B2B Marketing
 
Marketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and ExternallyMarketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
 
Using Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A BudgetUsing Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
 
Designing Brand Identity: What's a Brand?
Designing Brand Identity: What's a Brand?Designing Brand Identity: What's a Brand?
Designing Brand Identity: What's a Brand?Yazan Al Tamimi
 
How to Grow your Personal Brand
How to Grow your Personal BrandHow to Grow your Personal Brand
How to Grow your Personal BrandColin Anstie
 
Communicating Your Brand
Communicating Your BrandCommunicating Your Brand
Communicating Your BrandKyle Sexton
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprAdrian Teo
 
B2B Summit 2016 - Manufacturing industry
B2B Summit 2016 - Manufacturing industry B2B Summit 2016 - Manufacturing industry
B2B Summit 2016 - Manufacturing industry B2B Marketing
 
LinkedIn for Real Estate Agents
LinkedIn for Real Estate AgentsLinkedIn for Real Estate Agents
LinkedIn for Real Estate AgentsColin Anstie
 
Contentmarketingandthewhitepaperelephant format2.compressed
Contentmarketingandthewhitepaperelephant format2.compressedContentmarketingandthewhitepaperelephant format2.compressed
Contentmarketingandthewhitepaperelephant format2.compressedSanjith Kumar P
 
We Can Solve Your Marketing Problems
We Can Solve Your Marketing Problems We Can Solve Your Marketing Problems
We Can Solve Your Marketing Problems adtech
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding WorkshopRichard Kaiser
 
8-steps-to-marcoms-success_2
8-steps-to-marcoms-success_28-steps-to-marcoms-success_2
8-steps-to-marcoms-success_2Jem Baker
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Lars Voedisch
 
COM 295 Final Exam - UOP Commerce Question And Answer - UOP E Help
COM 295 Final Exam - UOP Commerce Question And Answer - UOP E HelpCOM 295 Final Exam - UOP Commerce Question And Answer - UOP E Help
COM 295 Final Exam - UOP Commerce Question And Answer - UOP E HelpUOP E Help
 
COM 295 Final Exam Guide2
COM 295 Final Exam Guide2COM 295 Final Exam Guide2
COM 295 Final Exam Guide2critterce10
 
Com 295 final exam guide
Com 295 final exam guideCom 295 final exam guide
Com 295 final exam guidelatinkoreaa111
 

Similar to The Art of Effective Communication (20)

B2B Summit 2016 - Technology industry
B2B Summit 2016 - Technology industry B2B Summit 2016 - Technology industry
B2B Summit 2016 - Technology industry
 
Marketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and ExternallyMarketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and Externally
 
Using Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A BudgetUsing Growth Hacking & Inbound Marketing To Grow On A Budget
Using Growth Hacking & Inbound Marketing To Grow On A Budget
 
Designing Brand Identity: What's a Brand?
Designing Brand Identity: What's a Brand?Designing Brand Identity: What's a Brand?
Designing Brand Identity: What's a Brand?
 
How to Grow your Personal Brand
How to Grow your Personal BrandHow to Grow your Personal Brand
How to Grow your Personal Brand
 
Communicating Your Brand
Communicating Your BrandCommunicating Your Brand
Communicating Your Brand
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 apr
 
B2B Summit 2016 - Manufacturing industry
B2B Summit 2016 - Manufacturing industry B2B Summit 2016 - Manufacturing industry
B2B Summit 2016 - Manufacturing industry
 
LinkedIn for Real Estate Agents
LinkedIn for Real Estate AgentsLinkedIn for Real Estate Agents
LinkedIn for Real Estate Agents
 
Contentmarketingandthewhitepaperelephant format2.compressed
Contentmarketingandthewhitepaperelephant format2.compressedContentmarketingandthewhitepaperelephant format2.compressed
Contentmarketingandthewhitepaperelephant format2.compressed
 
How to be Strategic with your Marketing
How to be Strategic with your MarketingHow to be Strategic with your Marketing
How to be Strategic with your Marketing
 
We Can Solve Your Marketing Problems
We Can Solve Your Marketing Problems We Can Solve Your Marketing Problems
We Can Solve Your Marketing Problems
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding Workshop
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 
8-steps-to-marcoms-success_2
8-steps-to-marcoms-success_28-steps-to-marcoms-success_2
8-steps-to-marcoms-success_2
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
 
Thoughtful Selling™
Thoughtful Selling™Thoughtful Selling™
Thoughtful Selling™
 
COM 295 Final Exam - UOP Commerce Question And Answer - UOP E Help
COM 295 Final Exam - UOP Commerce Question And Answer - UOP E HelpCOM 295 Final Exam - UOP Commerce Question And Answer - UOP E Help
COM 295 Final Exam - UOP Commerce Question And Answer - UOP E Help
 
COM 295 Final Exam Guide2
COM 295 Final Exam Guide2COM 295 Final Exam Guide2
COM 295 Final Exam Guide2
 
Com 295 final exam guide
Com 295 final exam guideCom 295 final exam guide
Com 295 final exam guide
 

Recently uploaded

Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdfravleel42
 
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!Loay Mohamed Ibrahim Aly
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54ZhazgulNurdinova
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Gokulks007
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024eCommerce Institute
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8Access Innovations, Inc.
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 

Recently uploaded (8)

Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdf
 
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 

The Art of Effective Communication

  • 2. “The single biggest problem in communication is the illusion that it has taken place.” - George Bernard Shaw
  • 3. What is the goal of communication? How do you define “communication?” think
  • 4. The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through. Sydney J. Harris, American journalist and author of syndicated column, Strictly Personal, 1944-86
  • 6. Competira is a corporation focused on assisting both startup and well- established companies with their various communication needs. With over 15 years of experience in the communication industry, the competent staff, as well as the company’s board of directors and executive team, are proficient in all areas of communication, ranging from developing original content to editing existing information. Competira will facilitate corporations in reaching their fullest communication capabilities by delivering written communication, including – but not limited to – both consumer-friendly and technical information for Internet websites; copywriting for marketing materials, such as brochures, rack cards, and other collateral pieces; business-to-business and business-to-customer communication forms, such as introduction letters and memorandums; internal communication documents, such as newsletters, employee manuals, and memorandums. Competira’s communication experts will also assist other corporations with their oral communication needs. These may include presentation development and delivery, social networking, and representation. Moreover, Competira is confident that it can provide these services in a manner that will accommodate any company’s budget. example 1: about competira
  • 7. Competira helps businesses of every size to develop, organize and implement cost effective communication strategies. example 2: about competira
  • 8. and the winner is… Did both describe Competira? Which description was more informative? Which description was more captivating? Which should the company CEO use when introducing himself at a networking event?
  • 9. a challenge Can you describe what your company or product does in 15 seconds or less?
  • 10. to begin Consider what makes your company, product or service unique.
  • 11. ask yourself Why would someone choose my company over another that offers a similar product or service?
  • 12. then Write 10 words that describe your product or service. Next to each word, write one sentence that explains why that word pertains specifically to your product or service.
  • 13. Condense all that information into a short, captivating paragraph finally Introduction Three descriptive sentences A closing statement that keeps the listener interested and craving more.
  • 14. “You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.” - Lee Iacocca
  • 15. NOW FOR THE LONG VERSION that was the summary
  • 17. who you are and who your customers are
  • 18. what you offer (service, product, solution, etc.)
  • 19. when it will be available to your customers
  • 20. Where customers can attain what you offer
  • 21. why you are unique and the best choice
  • 23. TARGET AUDIENCE & TARGET MARKET hitting the right target
  • 24. Target Audience: the group that you are addressing when communicating about your product or service
  • 25. Target Market: the group (or individuals) that will purchase your product or service
  • 26. avoid these traps • Talking over your audience’s head • Using phrases or words that only mean something to you or to a couple of people in your audience • Thinking that you have only one audience and, therefore, only tailoring your message to that group • Saying – or writing – too much
  • 27. K.I.S.S. • Overuse of “tech talk” or “SAT words” can kill your sales pitch. You won’t impress your audience by using tech phrases to describe everything. • Be as simple as possible whenever possible. Even in highly-technical situations, keeping your information brief and easy to follow will help your message get through to your audience.
  • 29. recap • What are you trying to communicate? • With whom are you communicating? • Does your message have to be highly technical, or can it be broadened to appeal to a wider audience? • Do your ideas flow? • Can you completely describe your product or service in a succinct manner?