Risk assessment-Advertising and public Relations Lab- Crisis Management Workshop- Panteion University
Theopoulou Maria 41090050Soilemetzidou Irene 41090010Skrivanou alexandra 41090017Paspati Anna 41090094Kapsali Chryssa 41090062Mylona Christina 41090113
DATA• EXTERNAL CRISIS• CRISIS STAGE: INCIDENT CRISIS(THE INCIDENT HAS JUST BECOMEA CRISIS)• CLASS I: GENERALISEDEMERGENCY, REAL DANGERRisk Assessment: Boston
Possible scenarios- AnalysisTerrorism (Worst senario) There are suspicions of terroristic attack because theincident happend during the patriots day and the Israel’sindependence day We must investigate the situation Think our arguments and present them to the media andthe citizens. We must avoid the leakage of false information from thejournalists.
Convergence of crisis group The crisis affects the citizens, the politicians, theathletes and the country’s image in the whole world. We have to act immediately by converging the crisisgroup and divide responsibilities. The spokesperson has to communicate with the mediaand give some answers about the explosions.
Strategy planning Answer media’s question with press conferences andpress releases. We answer ONLY when we are ready and we give onlyhonest answers.