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Risk assessment-Advertising and public Relations Lab- Crisis Management Workshop- Panteion University

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Risk assessment-Advertising and public Relations Lab- Crisis Management Workshop- Panteion University

  1. 1. Theopoulou Maria 41090050Soilemetzidou Irene 41090010Skrivanou alexandra 41090017Paspati Anna 41090094Kapsali Chryssa 41090062Mylona Christina 41090113
  2. 2. DATA• EXTERNAL CRISIS• CRISIS STAGE: INCIDENT CRISIS(THE INCIDENT HAS JUST BECOMEA CRISIS)• CLASS I: GENERALISEDEMERGENCY, REAL DANGERRisk Assessment: Boston
  3. 3. Possible scenarios- AnalysisTerrorism (Worst senario) There are suspicions of terroristic attack because theincident happend during the patriots day and the Israel’sindependence day We must investigate the situation Think our arguments and present them to the media andthe citizens. We must avoid the leakage of false information from thejournalists.
  4. 4. Convergence of crisis group The crisis affects the citizens, the politicians, theathletes and the country’s image in the whole world. We have to act immediately by converging the crisisgroup and divide responsibilities. The spokesperson has to communicate with the mediaand give some answers about the explosions.
  5. 5. Strategy planning Answer media’s question with press conferences andpress releases. We answer ONLY when we are ready and we give onlyhonest answers.
  6. 6. Thank you!

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