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Anne David | K1347297​
THE PROBLEM
London is one of the most visited cities in the world with 16.8million overseas
visitors in just the last one year. With 270 underground tube stations and 84 over
ground rail stations in the city, it can be quite overwhelming for a newcomer.
In spite of many facilities to help a passenger, none seem to really address the
whole problem.
According to a study done by Passenger Focus on ticket machines, it was
found that many passengers would rather queue up at the ticket offices
instead of using the ticket machines as they found it difficult to use.
Though many tourist information desks are located at major stations and
junctions, it is next to impossible to understand the vast transport system and
passes/discounts offered with one or two visits to these. Besides this,
traditional manned helpdesks have many limitations such as shorter opening
times, limited language support, inconvenient locations etc.
Online sources like www.tfl.co.uk and other mobile applications cater to
specific travel needs and do not offer a single complete solution resulting in
people having to use many different sources to make their journeys.
Anne David | K1347297​
THE SOLUTION
EnterLondon is a one-stop solution to all your travel needs when you visit London.​
The service seamlessly links your smartphone to special ticket kiosks placed at
major stations across the city. This gives way to better, clearer, more interactive
and convenient way to get around the city.​
Anne David | K1347297​
A few of the main features of EnterLondon:
• Dual accessibility via kiosk and smartphone for a seamless experience
• Offline access to saved searches, journeys etc.
• Custom itinerary builder according to interests and time
• Integration of all travel related information available from TFL and other sources
in one place.
• Augmented reality assisted direction pointer for in-station and outdoor use
• Oyster and all other purchases in one place, irrespective of the company
(south-west, southern etc.)
• ‘Add to cart’ facility making multiple purchases possible
Anne David | K1347297​
Process of creating EnterLondon in brief
Background
research
User
research
Low fidelity
prototype
Test low
fidelity
prototype
High fidelity
prototype
Test high
fidelity
prototype
Anne David | K1347297​
Preview: mybalsamiq prototype
Anne David | K1347297​
Tasks: mybalsamiq prototype
https://enterlondon.mybalsamiq.com/projects/enterlondon/prototype/intro?key=072
27847f1f27a363e6ccdf2b6a4db9395ad7fb2
TASK 1
You have to get to Stratford station from Clapham. Use the prototype to find out how
to make this journey
TASK 2
You have 2 days to explore London. Use the prototype to build your own custom
itinerary
Anne David | K1347297​
Kiosk preview: Axure prototype
Anne David | K1347297​
Mobile preview: Axure prototype
Anne David | K1347297​
TASK 1
You want to travel from Clapham high street to Stratford station on the 6th of October
at 20:30hrs.
Using the EnterLondon Kiosk Prototype:
a)Create an account
b) Find out how to make this journey and then and save it
The time is now 20:00hrs on the 6th of October and you want to start the journey you
had saved earlier
Using the EnterLondon mobile Prototype:
c) Login to your account on the EnterLondon mobile prototype
d) Open the journey you had saved on the kiosk and start your journey
TASK 2
You have 2 days to explore London.
Using the EnterLondon mobile Prototype:
a) Build your own custom itinerary
b) Save it to your phone to see it later
Tasks: Axure prototype
Kiosk Version : http://uamxes.axshare.com/#c=2
Mobile Version : http://tr52je.axshare.com/#c=2
THANK YOU

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K1347297 Digital Media Final Project : Demo presentation

  • 1.
  • 2. Anne David | K1347297​ THE PROBLEM London is one of the most visited cities in the world with 16.8million overseas visitors in just the last one year. With 270 underground tube stations and 84 over ground rail stations in the city, it can be quite overwhelming for a newcomer. In spite of many facilities to help a passenger, none seem to really address the whole problem. According to a study done by Passenger Focus on ticket machines, it was found that many passengers would rather queue up at the ticket offices instead of using the ticket machines as they found it difficult to use. Though many tourist information desks are located at major stations and junctions, it is next to impossible to understand the vast transport system and passes/discounts offered with one or two visits to these. Besides this, traditional manned helpdesks have many limitations such as shorter opening times, limited language support, inconvenient locations etc. Online sources like www.tfl.co.uk and other mobile applications cater to specific travel needs and do not offer a single complete solution resulting in people having to use many different sources to make their journeys.
  • 3. Anne David | K1347297​ THE SOLUTION EnterLondon is a one-stop solution to all your travel needs when you visit London.​ The service seamlessly links your smartphone to special ticket kiosks placed at major stations across the city. This gives way to better, clearer, more interactive and convenient way to get around the city.​
  • 4. Anne David | K1347297​ A few of the main features of EnterLondon: • Dual accessibility via kiosk and smartphone for a seamless experience • Offline access to saved searches, journeys etc. • Custom itinerary builder according to interests and time • Integration of all travel related information available from TFL and other sources in one place. • Augmented reality assisted direction pointer for in-station and outdoor use • Oyster and all other purchases in one place, irrespective of the company (south-west, southern etc.) • ‘Add to cart’ facility making multiple purchases possible
  • 5. Anne David | K1347297​ Process of creating EnterLondon in brief Background research User research Low fidelity prototype Test low fidelity prototype High fidelity prototype Test high fidelity prototype
  • 6. Anne David | K1347297​ Preview: mybalsamiq prototype
  • 7. Anne David | K1347297​ Tasks: mybalsamiq prototype https://enterlondon.mybalsamiq.com/projects/enterlondon/prototype/intro?key=072 27847f1f27a363e6ccdf2b6a4db9395ad7fb2 TASK 1 You have to get to Stratford station from Clapham. Use the prototype to find out how to make this journey TASK 2 You have 2 days to explore London. Use the prototype to build your own custom itinerary
  • 8. Anne David | K1347297​ Kiosk preview: Axure prototype
  • 9. Anne David | K1347297​ Mobile preview: Axure prototype
  • 10. Anne David | K1347297​ TASK 1 You want to travel from Clapham high street to Stratford station on the 6th of October at 20:30hrs. Using the EnterLondon Kiosk Prototype: a)Create an account b) Find out how to make this journey and then and save it The time is now 20:00hrs on the 6th of October and you want to start the journey you had saved earlier Using the EnterLondon mobile Prototype: c) Login to your account on the EnterLondon mobile prototype d) Open the journey you had saved on the kiosk and start your journey TASK 2 You have 2 days to explore London. Using the EnterLondon mobile Prototype: a) Build your own custom itinerary b) Save it to your phone to see it later Tasks: Axure prototype Kiosk Version : http://uamxes.axshare.com/#c=2 Mobile Version : http://tr52je.axshare.com/#c=2
  • 11.