Do you ever feel that although you are charged with running your website, it might actually be running you? We understand. Come and hear the epic tale of how the IU Bloomington Libraries migrated over 8000 pages from a decade-old locally-developed content management system to a shiny new Drupal-powered site by partnering with outside consultants -- and, along the way, learned a few things about strategy and governance that are broadly applicable to web redesign or migration projects, small or large.
This session will describe how a small department discovered the secret to making a better web experience for our users lay in thinking holistically and strategically about our web content -- in other words, in stewardship. No longer just chasing pages around, we were freed to invest our efforts into crafting a user-centric, sustainable web presence.
Attendees will walk away with new ideas and concrete strategies for prioritizing the end-user’s experience through emphasizing consistency and reducing clutter; introducing library staff to a new way of thinking strategically about web content (content strategy); and providing a more seamless discovery experience.
Presenters: Courtney Greene McDonald, Anne Haines, and Rachael Cohen, Indiana University Libraries
Presented at the Indiana Online Users Group Fall Conference, Indianapolis, 10-30-2014
Transformations: Migrating to a New Model of Web Stewardship
1. Courtney Greene McDonald
Anne Haines
Rachael Cohen
Indiana University Libraries
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Editor's Notes
Thinking holistically – fragmented experiences are not good user experiences
Tools to enable staff to do their job well and easily
That’s too many.
Everyone! Everything!
You are not your user. What has utility for them?
infrastructure
Outside perspective
Legitimately part of academic libraries’ mission.
We had a lot of this…
A new way of thinking about the stuff on our website.
Planning – thinking ahead and thinking wholistically. Creation –how it is created and the tools that are used – content management systems, how to write for the web, etc. Delivery – how will content be served within the site; how will content be syndicated outside of the site? Governance – who’s in charge? (Rules and roles!) Useful, usable – We don’t need MORE web pages, we need BETTER content.
We want to make it as easy as possible for our content creators to create good content and maintain it.
The admin side of our website gives people better management tools.
It’s different from traditional academic writing.
(Writing for the Web tag on our blog: bit.ly/writewww)
We also made it a little more difficult for people to create content that was not so good.
I’ve stopped saying “change is hard” … change just IS, but it can be beautiful.
Content creators have feelings about their content!! We provide evidence – user studies, usage stats, etc. – having numbers helps to get beyond the feelings.
Content strategy teaches us to ask questions. It’s a lot like doing a reference interview – as a content strategist, I ask questions to help content creators uncover what it is they really need.
Librarians care about their users. By creating more helpful tools, by providing data and evidence, and by using content strategy, we can help them redirect that caring into the creation of better web content.