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Courtney Greene McDonald 
Anne Haines 
Rachael Cohen 
Indiana University Libraries 
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2001 
2002 
2007
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…with a little help from our friends
c c
image: IU Libraries
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c c
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Screenshot of resources 
In & out
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Transformations: Migrating to a New Model of Web Stewardship

  • 1. Courtney Greene McDonald Anne Haines Rachael Cohen Indiana University Libraries Photo by SidPix - Creative Commons Attribution License https://www.flickr.com/photos/22357152@N02 Created with Haiku Deck
  • 2.
  • 4. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
  • 5.
  • 6. Photo by @Doug88888 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29468339@N02 Created with Haiku Deck
  • 7. Photo by @cdharrison - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/84018923@N00 Created with Haiku Deck
  • 8. Photo by chexee - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/61923475@N00 Created with Haiku Deck
  • 9. Photo by tonythesuperperson - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/61765284@N00 Created with Haiku Deck
  • 10. …with a little help from our friends
  • 11.
  • 12.
  • 13.
  • 14. c c
  • 16. Photo by NellieMcS - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29372683@N04 Created with Haiku Deck
  • 17. Photo by Atomic Mutant Flea Circus - Creative Commons Attribution License https://www.flickr.com/photos/31284576@N06 Created with Haiku Deck
  • 18. Photo by Jim Nix / Nomadic Pursuits - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34825346@N02 Created with Haiku Deck
  • 19.
  • 20.
  • 21. Photo by xiaming - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/76815233@N00 Created with Haiku Deck
  • 22.
  • 23.
  • 24. Photo by AJC1 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/47353092@N00 Created with Haiku Deck
  • 25. Photo by Noah Sussman - Creative Commons Attribution License https://www.flickr.com/photos/26325011@N00 Created with Haiku Deck
  • 26. Photo by ecstaticist - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/41864721@N00 Created with Haiku Deck
  • 27. Photo by Michelle Brea - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/90667736@N00 Created with Haiku Deck
  • 28. Photo by Duke Yearlook - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/19219926@N04 Created with Haiku Deck
  • 29. Photo by Kesara Rathnayake (kesara.lk) - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/67322444@N00 Created with Haiku Deck
  • 30. c c
  • 31. Photo by Kurayba - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/48503330@N08 Created with Haiku Deck
  • 32. Photo by Paul Stevenson - Creative Commons Attribution License https://www.flickr.com/photos/53496815@N00 Created with Haiku Deck
  • 33.
  • 34.
  • 35.
  • 36. Photo by Duke Yearlook - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/19219926@N04 Created with Haiku Deck
  • 38. Photo by elPadawan - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/7776449@N06 Created with Haiku Deck
  • 39.
  • 40. Photo by Jim Nix / Nomadic Pursuits - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34825346@N02 Created with Haiku Deck
  • 41. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
  • 42. Photo by garryknight - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/8176740@N05 Created with Haiku Deck
  • 43. Photo by drubuntu - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51980416@N03 Created with Haiku Deck

Editor's Notes

  1. Thinking holistically – fragmented experiences are not good user experiences
  2. Tools to enable staff to do their job well and easily
  3. That’s too many.
  4. Everyone! Everything!
  5. You are not your user. What has utility for them?
  6. infrastructure
  7. Outside perspective
  8. Legitimately part of academic libraries’ mission.
  9. We had a lot of this…
  10. A new way of thinking about the stuff on our website.
  11. Planning – thinking ahead and thinking wholistically. Creation –how it is created and the tools that are used – content management systems, how to write for the web, etc. Delivery – how will content be served within the site; how will content be syndicated outside of the site? Governance – who’s in charge? (Rules and roles!) Useful, usable – We don’t need MORE web pages, we need BETTER content.
  12. We want to make it as easy as possible for our content creators to create good content and maintain it.
  13. The admin side of our website gives people better management tools.
  14. It’s different from traditional academic writing. (Writing for the Web tag on our blog: bit.ly/writewww)
  15. We also made it a little more difficult for people to create content that was not so good.
  16. I’ve stopped saying “change is hard” … change just IS, but it can be beautiful.
  17. Content creators have feelings about their content!! We provide evidence – user studies, usage stats, etc. – having numbers helps to get beyond the feelings.
  18. Content strategy teaches us to ask questions. It’s a lot like doing a reference interview – as a content strategist, I ask questions to help content creators uncover what it is they really need.
  19. Librarians care about their users. By creating more helpful tools, by providing data and evidence, and by using content strategy, we can help them redirect that caring into the creation of better web content.
  20. Next steps- Empathy / caring / prioritizing Listening. Coherence, integration, availability