In a large academic research library, “KEEP ALL OF THE THINGS” is a legitimate part of our mission. While that’s a useful mission when it comes to books, it spells disaster for a website, something that became both painfully clear and critically important to address during a recent CMS migration. I’ll talk about persuading librarians – a tough crowd – to let go of some of their content in the interest of providing an active and engaging experience for their users, and I promise not to invoke that song from “Frozen” in the process. (Lightning talk from Confab Central 2014)