1. The Medium
is the Message
Joanne Tjahyana, S.Kom, MMM – Communication Technology Development Class

2. Marshall McLuhan
The Medium
is the Message
( McLuhan, 1964 )

3. ( Federman, 2004)
"The medium is the message" tells
us that noticing change in our societal
or cultural ground conditions indicates
the presence of a new message, that
is, the effects of a new medium.

4. “The ‘content’ of any medium is always
another medium”
“The ‘content’ of any medium blinds us to
the character of the medium”
( McLuhan, 1964 )

5. ( Skinner, 2000)
…their content is predetermined by the
medium…

6. References
Federman, M. (2004). What is the Meaning of the Medium is the Message?
Retrieved October 1st
, 2010 from
http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMes
sage.pdf.
McLuhan, Marshall. (1964) Understanding Media: The Extensions of Man.
New York: McGraw Hill.
Skinner, D. (2000). McLuhan’s World -- and ours. Retreived October 25th
,
2010 from http://proquest.umi.com/pqdweb?
did=47771691&sid=5&Fmt=3&clientId=46969&RQT=309&VName=PQD

7. References
Federman, M. (2004). What is the Meaning of the Medium is the Message?
Retrieved October 1st
, 2010 from
http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMes
sage.pdf.
McLuhan, Marshall. (1964) Understanding Media: The Extensions of Man.
New York: McGraw Hill.
Skinner, D. (2000). McLuhan’s World -- and ours. Retreived October 25th
,
2010 from http://proquest.umi.com/pqdweb?
did=47771691&sid=5&Fmt=3&clientId=46969&RQT=309&VName=PQD