Mijn gastcollege aan eerstejaars studenten Communicatiewetenschap aan de Universiteit van Amsterdam op 19 juni 2012.

1. Alumni college
UvA
Communicatiewetenschap
› Anneli Rispens
› : @Anneli
› 19 juni 2012

6. PEOPLE
P In kaart brengen van de karakteristieken van de doelgroep en
analyseren van het online participatiegedrag.
OBJECTIVES
O Vertalen van de strategische doelstellingen naar meetbare target.
Opstellen van nulmeting aan de hand van het social impact model.
STRATEGY
S Vaststellen van de positionering in sociale media, bepaling van
programma van activiteiten en vertaling naar creatieve concepten.
TECHNOLOGY
T Selectie van platforms, integratie met website en/of ontwikkeling
van maatwerk.
ORGANISATION
O In kaart brengen van organisatie impact, vergelijking van bestaande
en benodigde capaciteit en kennis.

7. Strategy
Proces
Platform People
The Social
Hub
Program Position

8. “On the day Kodak
filed for bancruptcy,
Facebook bought
Instagram for 1 bilion
dollars.”
FACT

10. “On average a US
corporate has 178
social media
accounts!”
Jeremiah Owyang - Altimeter

13. “I’d rather have 1000
loves than 1.000.000
likes”
Joe Gebbia – Founder Airbnb

15. “Your customers
don’t care about
buzzwords. They
don’t care about
mobile, they care
about mobility”
Nate Elliot - Forrester

17. “If the eyes are facing
management, the ass
is facing the
consumer”
Steven van Belleghem – Insites Consulting

20. “Your target group is
not a demographic,
but a network of
people.”
David Weinberger – Harvard

22. “Failiure is
necessarily not bad.
Failing fast is
learning. Failing slow
can kill your
company.” Mark Randall - Adobe

25. “Believing that the
dots will connect
down the road will
give you the
confidence to follow
your heart.” Steve Jobs

27. “Keep looking for
something you love to do.
Don’t settle.”
Steve Jobs

29. “If today were the last
day of my life.
Would I be doing
what I would be
doing today?”
Steve Jobs