Overview of class for the USPCA Conference - August 3, 2012 Washington, DC Class name: How the Internet Applies to You One line tag: How a social media toolkit can help you grow your business and create community. Instructor: Anne-Marie Nichols Day of class: Saturday, August 4 Time of class: 8:00-9:30 am Duration of class: 90 minutes Have you been told you need to post, tweet, like and pin to attract more clients, but haven’t a clue what it all means? Or maybe you’ve been hearing how blogs, Twitter, Facebook, and more can help you grow an online community, but don’t know how to use social media to market yourself and gain more clients? Whatever the case may be, please join us for this interactive breakfast discussion about building a social media toolkit. You’ll learn about the various social media platforms, and which ones are right for you and your business. You’ll also see how social media tools can help you improve the relationship with your current clients and find new ones. We’ll also discuss the advantages of growing a community with social media and how your toolkit can help you get the attention of local or national media, book publishers, and culinary companies. Finally, you’ll learn how to use social media effectively. We’ll discuss setting goals and time limits, understanding the boundaries between the personal and the professional, and how to find expert help so you don’t have to do it all yourself. The talk will conclude with a Q&A session. What you will take away from this class: • A basic understanding of social media tools like blogs, Twitter, Facebook, LinkedIn, Pinterest, Flickr, Instagram, YouTube and more. • How to use social media to build client lists and online community. • How social media tools can help you build a marketing platform to connect and find work with traditional media, book publishers, culinary brands, and more. • How to use social media without going crazy by setting goals and boundaries, and bringing in expert help.

1. How the Internet Applies to You
How a social media toolkit can help you
grow your business and create community
Saturday, August 4 - 8:30-9:30 am Instructor: Anne-Marie Nichols

2. What could be in your
social media tool box?
• A website or blog
• Twitter (Twitter.com)
• Facebook (Facebook.com
• Google+ (plus.google.com)
• LinkedIn (LinkedIn.com)
• Pinterest (Pinterest.com)
• Instagram (instagr.am)
• Flickr (Flickr.com)
• YouTube (YouTube.com)
• Vimeo (Vimeo.com)
• Tumblr (Tumblr.com)

3. Social media tools you can’t do without
• A website or blog
• Twitter
• Facebook
• LinkedIn

4. Website or blog?
Your blog/website is your home base

5. Twitter
Client audience: working professionals, special
interest eaters (gluten free, fitness, weight
loss, allergies, illness related), foodies,
collegues, etc.
Twitter can help you attract the attention of
brands, PR agencies, and book publishers.
Twitter is easy to use but a total time suck.

6. Facebook
Client audience: moms and dads and “just folks”
Facebook is easy to use but a time suck, too.
LinkedIn
Client Audience: executives, colleagues, PR
agencies, and publishers
Set it up and forget about it.

7. Optional tools for
your social media kit
Google+ - fuhgeddaboudit … this week
Picture based tools:
• Pinterest – idea boards, inspiration, sharing
• Instagram - smart phone app (recently bought by
Facebook) for photo sharing
• Flickr – photo sharing and storage

8. Even your tools have tools!
• Aweber (Aweber.com) to build an enewsletter list for your blog
• SocialOomph (SocialOomph) to automate updates and tweets
• TweetAdder (TweetAdder.com) to grow your Twitter following
(software)
• TweetGrid (TweetGrid.com) to help you manage Twitter chats
and parties
• Twitterfeed (twitterfeed.com) to automatically tweet your
blog’s RSS feed
• TweetDeck (TweetDeck.com) helps you manage your Twitter
stream
• Webstagram (web.stagram.com) online Instagram viewer
• Klout (klout.com) to measure your social media influence

9. Bottom line: why do you need
to use social media?
To build an online community - It’s just a way to
create a mailing list.
• Find and attract potential clients
• Communicate with current clients
To build a marketing platform to connect with:
• Traditional mainstream media
• Book publishers
• Food brands (recipe development)
• TV producers

10. How to use social media
without going crazy
• Set goals – weekly,
monthly, quarterly, and
yearly.
• Set boundaries – privacy
issues (what’s personal
and what’s professional)
and time limits.
• Bringing in expert help –
hire a social media
consultant!

11. Questions?
Feel free to contact me at am@the-write-spot.com
You can also find me at:
• This Mama Cooks! On a Diet™ - thismamacooks.com
• Twitter - twitter.com/amnichols
• Facebook - facebook.com/amnichols & facebook.com/ThisMamaCooks
• LinkedIn - linkedin.com/in/socialmediaexpert
• Google+ - gplus.to/amnichols & gplus.to/thismamacooks
• Pinterest - pinterest.com/amnichols
• Instagram – amnichols
• Flickr - flickr.com/photos/myreadablefeast