Enhancing your online presence with social media
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How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network. This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012. More information: http://www.sebiology.org/meetings/Salzburg2012/education.html
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Enhancing your online presence with social media
- 1. Enhancing your online presence with social media Dr Anne Osterrieder Society of Experimental Biology, Annual Meeting Salzburg, 2nd July 2012 @AnneOsterrieder
- 2. WHAT IS SOCIAL MEDIA?
- 3. Social Media
- 5. Most-used websites (1st July 2012, www.alexa.com) 1. Google 2. Facebook 3. YouTube 6. Wikipedia 9. Twitter 10. Amazon 11. Linked-In
- 7. IF SOMEONE GOOGLED YOUR NAME, WHAT WOULD THEY SEE?
- 9. Social media sites maintained by myself Content I created for other social media sites
- 10. Your “online identity” • Your “online identity” is important – be proactive! • Register your name in major social media networks, even if you don’t use them at the moment. • People will search the internet for information – use it to establish yourself as expert in your field and disseminate your research. • Use social media for professional networking!
- 11. The four C’s of social media – find your own style CONSUME CONNECT CURATE CREATE
- 12. FACEBOOK
- 14. TWITTER
- 16. Principles of Twitter • People write “tweets”: messages with <140 characters. • All tweets appear in a • linear timeline.
- 17. Principles of Twitter • If you want to read a person’s tweets, you “follow” him/her by clicking on a button (= subscribe). • If someone subscribes to your tweets, they “follow” you. • If someone follows you, they do not automatically appear in your timeline – you have to follow them back!
- 18. Principles of Twitter • You will be known as “@your_username” • You can directly address people with “@their_username” • You can “re-tweet” tweets from other people, which means that they are posted on your timeline with attribution to them.
- 19. What to tweet? • Links: use link-shortening websites such as www.bit.ly, www.owly.com, www.tinyurl.com • Photos: • Browser extensions: share websites/articles/papers with one click.
- 20. Hashtags collect information • If you add a “hashtag” (#) before a word, Twitter collects all tweets about this topic in one stream.
- 21. How to find interesting people? • Check out who your friends are following • “Who to follow” suggestions (Twitter) • Browse interesting hashtags – #realwomenofscience – #phdchat – #seemyscience – #iamscience • Curated lists: https://twitter.com/#!/sciencebase/scientwitters/members https://twitter.com/#!/EU_Commission/realwomeninscience
- 23. How to use Twitter efficiently • Smartphones: Use apps to check it while waiting for bus, centrifuge…(TweetBot, Hootsuite…) • Software like “Hootsuite” allows scheduling of tweets – spend time to create content and automatically post it over the next days • Create lists to group people/organisations etc.
- 24. Be aware • If you set your account to public, everyone can read it, even if they do not follow you – they can just visit your Twitter profile page. • Your tweets will appear in Google search. • Don’t tweet about unpublished data (unless absolutely sure it’s ok), confidential information, workplace gossip… • Don’t tweet about your home location, avoid too personal details • Be polite, credit people and sources.
- 25. GOOGLE+
- 30. Video Hangouts
- 31. RESEARCHGATE
- 33. Rule number one Whatever you post, always imagine that it WILL be read by: • your boss • Your family • Your competitor
- 34. Potential pitfalls • “Don’t feed the trolls” – do not get involved in “flame wars”. • Don’t write when you are drunk or tired. If in doubt, save as draft. • Do be aware of the nature of the medium – missing body language, non-English speakers, misunderstandings will happen. If in doubt, ask how something is meant.
- 39. General thoughts • “Social media” is a tool • Platforms might change, but social media is likely to stay. • Learn how to use social media effectively and efficiently.
- 40. Analysing your impact • Klout: http://www.klout.com • PeerIndex: http://www.peerindex.com • Kred: http://www.kred.com • Socialbro: http://www.socialbro.com • Total Impact: http://www.total-impact.org • Topsy: http://www.topsy.com
- 41. Resources Twitter guide for academics: http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitte r-guide/ Social media for scientists: http://blogs.scientificamerican.com/science- sushi/2011/09/27/social-media-for-scientists-part-1-its-our- job/
Editor's Notes
- Who already has an account on one or several? How many are using it actively? Private or professional?
- Potential: Hosting of pre-prints and manuscripts – check journal guidelinesPublication list, probably good to register and make sure it’s up to date – your account already exists, claim it