This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.
8. Make it easy for others
to find you – include
relevant keywords in
your profile
9.
10. Find interesting people to follow
• Use ‘search’ function with your keywords.
• Go through your contacts’ friends lists.
• Curated lists, circles…
• Check out relevant hashtags.
23. Increasing the reach of your content
• Make use of hashtags.
• It’s OK to ask others to re-share (e.g.
subject-specific accounts, users with
many followers…).
31. “Don’t feed the trolls”!
Think about discussion guidelines for your
blog, do not let “flame wars” explode.
If in doubt, step away!
32. Be aware of the nature of the medium –
missing body language, non-English
speakers, emoticons, interpretation….
Misunderstandings will happen,
but can be cleared up.
34. Managing ‘information overload’
• Follow only relevant content.
• Make use of lists, ‘favourite’
functions, productivity software to organise
information.
• Dip in and out rather than trying to keep up.
• Smartphone/tablet apps.