A comparison of consumer users and enterprise software users, what they can learn from each other, and how that can disrupt markets on either side.

1. Disruption in Big Software
By Bridging Consumer & Enterprise UX

5. PEOPLE STILL USE THIS !!!

6. Why???

7. Wikipedia: “Enterprise software… is
computer software used to satisfy the
needs of an organization rather than
individual users.”

8. It’s meant to protect data and money,
not to “delight” people.

9. People buying software are not the
ones using it.

10. Decisions are made on a long checklist
of functionality.

11. Software companies make a lot of
money on training and support
services.

14. Consumer and
Enterprise users are
different.

15. Consumers
Spend money

16. Consumers
Spend money
Like games

17. Consumers
Spend money
Like games
News junkies

18. Consumers
Spend money
Like games
News junkies
Entertainment addicts

19. Consumers
Spend money
Like games
News junkies
Entertainment addicts
Social connections

20. Consumers
Spend money
Like games
News junkies
Entertainment addicts
Social connections
Opinionated

21. Consumers
Spend money
Like games
News junkies
Entertainment addicts
Social connections
Opinionated
Have short attention spans

22. Consumers
Spend money
Like games
News junkies
Entertainment addicts
Social connections
Opinionated
Have short attention spans
Like beautiful things

23. Consumers
Spend money
Like games
News junkies
Entertainment addicts
Social connections
Opinionated
Have short attention spans
Like beautiful things
Alone

24. Enterprise users
Make money

25. Enterprise users
Make money
Work hard

26. Enterprise users
Make money
Work hard
Appetite for information

27. Enterprise users
Make money
Works hard
Appetite for information
Highly trained

28. Enterprise users
Make money
Works hard
Appetite for information
Highly trained
Perfectionism, high stakes

29. Enterprise users
Make money
Works hard
Appetite for information
Highly trained
Perfectionism, high stakes
Deep-dive problem solver

30. Enterprise users
Make money
Works hard
Appetite for information
Highly trained
Perfectionism, high stakes
Deep-dive problem solver
Rules, regulations, policies

31. Enterprise users
Make money
Works hard
Appetite for information
Highly trained
Perfectionism, high stakes
Deep-dive problem solver
Rules, regulations, policies
Looooong attention span

32. Enterprise users
Make money
Works hard
Appetite for information
Highly trained
Perfectionism, high stakes
Deep-dive problem solver
Rules, regulations, policies
Looooong attention span
Collaborator

33. CONSUMER vs ENTERPRISE
Spend money
Like games
News junkies
Entertainment addicts
Social connections
Opinionated
Have short attention spans
Like beautiful things
Alone
Make money
Works hard
Appetite for information
Highly trained
Perfectionism, high stakes
Deep-dive problem solver
Rules, regulations, policies
Looooong attention span
Collaborator

34. There IS such a thing as
too much simplicity.

35. MEET STEVE
Lighting-fast on 10-key.
Spends 60% of his time on filling
out paperwork.
Income tied to productivity.

43. But… Big Software is
catching on.

52. And so is consumer
UX…

53. “We’re entering a new era…
Experiences centering not on physical
objects but on the the fabric of digital
information that surrounds us.
That’s the next challenge for design:
weaving the threads of technology,
information, and access seamlessly and
elegantly into our everyday lives.”
WIRED

57. Enterprise-grade
Embrace complexity, teach people
how to use it, empower them to do
more.

58. Consumer-grade
Give everyone a positive
experience, make thingsfun.

59. The common ground is
an industry changer.

60. Thanks!
@AnnieStewart
www.noredtomatoes.com

61. Big credit to:
Alan Baumgarten
ConveyUX
And this intro to Farewell:
http://www.fastcodesign.com/3057234/
innovation-by-design/design-thinking-
shakes-up-the-beige-world-of-
enterprise-software