We live in a fortunate time in User Experience. Never before have so many people become aware of user experience and the importance of understanding users. Yet, how to gain this understanding of users is still shrouded in myths and legends. In this presentation, we explore the territory of user research to better understand the myths and legends that surround it, with the goal of bringing to light the truth about how to use research to understand users.
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Myth 3: It Provides Stunning, New Revelations
The Truth: It provides extremely useful information, and
sometimes a few amazing insights.
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The Truth: Research provides information. Creative problem
solving is still necessary.
Myth 6: User Research Stifles Creativity
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The Truth: User research is part of the design process.
Myth 8: User Research and Design Are Separate
Activities Performed by Separate Roles
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The Truth: Stakeholder information is useful, but it’s not a
substitute for first-hand observation with users.
Myth 10: You Don’t Need to Conduct Research, We
Know Our Users And We Can Tell You About Them
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The Truth: Usability testing provides different information than
user research.
Myth 11: We Don’t Need to Conduct User Research,
Because We’re Going to Conduct Usability Testing
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The Truth: Sometimes it’s better not to do any user research,
than to enable half-assed user research.
Myth 13: Some User Research Is Better Than None