Anouk Pappers

Rio de Janeiro Area, Brazil Brazil

Inspirational Speaker, Author 'Around the World in 80 Brands', Founder and Brand Anthropologist for CoolBrands

Advertising / Marketing / PR

I travel the world to create meaningful content for 'people with a vision' and 'brands with a purpose'. In the past few years, we moved to a reputation economy in which it is more important who you are and what you stand for, than what you sell. So we better make sure that a) we create relevant and meaningful content about ourselves or our companies and b) people who Google us, find the right content. I CREATE 'BRANDED CONTENT' FOR BRANDS AND COMPANIES - High quality, entertaining content, to engage with the target group - Giving the brand something to talk about beyond the product I HELP PEOPLE IMPROVE THEIR ONLINE PERSONAL REPUTATION - Position people in such a way that wil