1. Ramadan Campaigns on Social Media
Telecom industry
Created by : M. Ansary
Mob: 0100 85 67 842
2. Social media Campaigns at Telecom.
The Main Campaigns
field
The main points :
• The daily activates and posts at ( Facebook / Twitter / YouTube )
• Quick evaluation ( +ve points / -ve points )
• Social media feedback
o @ Facebook, twitter, YouTube, Use it as a comics
• Data ( collection / analysis )
• Conclusion
3. Vodafone
• Official FB Page:
https://www.facebook.com/Vodafone.Egypt
• Fawazer Ramadan (Quiz ) :
Contest consists of two questions every week and the most guy who will get
the right answers for questions will win Samsung Galaxy Tab
4. Vodafone
• Official Vod. Twitter account :
https://twitter.com/VodafoneEgypt
• Tweet Temp. and healthy tips :
5. Vodafone
• Official Vod. YouTube channel :
http://www.youtube.com/vodafoneegypt
• There is two online ads :
1st ads : Olympic Team 2nd ads:( series ) Decor collapsed
6. Vodafone
Quick evaluation
+ve Points
• The Prize of Ramadan
Competition ( Galaxy
Tablet ) is valuable and
suitable prize for this
segment (Facebook user )
• Good replying on twitter
account
7. Vodafone
Quick evaluation
-ve Points
• Replying on Facebook comments via personal account
• Tweets ( healthy tips ) more than 140 characters … cause
less Re-tweet
10. Vodafone
Social media feedback
Use it as a comic on social media ( )
I think it’s a good thing for any ads. but for this Vodafone ads
it didn’t use a lot
11. Mobinil
• Official FB Page:
https://www.facebook.com/mobinilofficial
• Mainly post ( good morning followers)
13. Mobinil
• Official YouTube channel :
• http://www.youtube.com/mobinil
• They have 3 ads. And one short documentary :
14. Mobinil
Quick Evaluation
+ve points
• Replying on around 100% of comments & mentions
15. Mobinil
Quick Evaluation
+ve points
• Publish the full ads ay social media before TV
16. Mobinil
Quick Evaluation
+ve points
• Tweet on special hashtag
• Produce special video ( short documentary) for social media user
17. Mobinil
Quick Evaluation
-ve points
• Few posts at Facebook( may be only one post daily )
• Routine and repeat the same post ( good morning fans )
18. Mobinil
Social media feedback
Use it as comic at a lot of FB pages
19. Mobinil
Social media feedback ( twitter )
catchy phrase : ( )
Social media feedback ( YouTube )
20. Etisalat
• Official FB Page https://www.facebook.com/etisalatmisr
• Official YouTube : http://www.youtube.com/Etisalatmasr
• They produce videos series as special contest ( Fawazeer )
21. Etisalat
• Official FB Page : https://twitter.com/EtisalatMisr
• Mainly work as customer service channel ( replying on all
mentions ) with friendly style
23. Etisalat
Quick Evaluation
• +ve point
– Produce special video series for social media user
as contest ( Fawazeer Ramadan )
• -ve point
– Replying on comments from
two different personal account
24. Etisalat
Social media feedback
Catchy phrase ( )
26. Data Analysis
• Mobinil is the lest in terms of followers, fans,
subscribes
• Mobinil ads the most Buzz ads ( 1,5 millions views )
• One ads at Mobinil YouTube have around 55% of all
channel views
• YouTube Viewers at Mobinil ( 1.5 millions ) is more
than double of viewers at Etistalat ( 0.6 million ) but
Etisalat subscribers ( 7.8 ) more than Mobinil
subscribers (5.8)
27. Conclusions
• Mobinil have a perfect ads – content (
) but they can’t use it to increase fans,
followers, subscribers
• So, we can say Mobinil have a good
advertising campaign but it have the worst
social media campaign .
28. Thank You
Created by : Mohamed Ansary
Mob : 0100 85 67 842
Mail : Ansaryyy@gmail.com