م

1. Layout of Social Media plan
for Telecom Egypt
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2. Main Point of plan
• Situation Analysis
• STP
• Objective , KPI’S
• Content Idea
• Implementation
• Monitor – feedback
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3. Situation Analysis
• Egypt Online Market Analysis ( Internet user)
• Competitors analysis ( Indirect competitors )
• SWOT Analysis
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4. Situation Analysis:
Egypt Market
• Internet user
• Facebook, twitter users and growth
• Age and user behavior
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5. E.g.: User age distribution on Facebook in Egypt
For more analysis check :http://www.socialbakers.com/facebook-statistics/egypt
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6. Situation Analysis:
Competitors analysis
• Direct competitors : N/A
• Indirect competitors :
– Vodafone
– Mobinil
– Etisalat
• Comparison items
( # of fans – talking about – daily posts rate – #
followers - daily tweets rate – response time – types of
posts ( pic- poll – open quest. – Status - )
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7. Segmentation, Targeting , Positioning
• It’s depend on company plan
I assume that The company have more than target segment but we will
focused at 2 online target segments
• 1st target segment
– Sex: Female, Age : 13-34, Behavior : talking on
landline phone with their friends
• 2nd target segment
• Sex: both , Age : 13-40, Behavior : ( order delivery , outing
weekly , )
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8. Segmentation, Targeting , Positioning
• The Best Customer Service on Social Media
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9. Objectives and KPI’s
Object KPI
Increasing fans and followers 10 % weekly
Prompted our offers 90 % of our fans know the
offer within 2 weeks
Best online customer service Replying on 100 % of
comments within 90 min
Change our target customer 5 % monthly
behavior ( using landline )
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10. Content Idea
#Haftar feen #140fotar
• It # answered by our social media team to help customer (
) and reply on him by Shot NO. of store ( e.g.
KFC, cook door, … )
• Choose one of customer for #surprisemeal ( paid by
Telecom Egypt )
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11. Content Idea
Daily informative posts
• Temp Degree – humidity
• Calendar - Eftar time –
• Quote of day
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12. Content Idea
contest about Tel History
• Who’s that ?
( ANSWER : Alexander Graham Bell)
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13. Content Idea
childhood memories
•
•
To motivate our target segment to change their customer behavior
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14. Content Idea
best social media customer service
• Produce video like that ( check it online on
YouTube : KLM Live Reply )
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15. Posting strategy - Implementation
• Daily posts at Facebook ( 3-5 posts )
• Daily tweets ( 3 tweets )
• Timing
– At Ramadan : ( 12-2 pm ) ( 10 pm – 1 am )
– Other days ( 12 – 4 pm ) ( 8 pm - 1 am )
• Replying on all comments within 90 min
• Daily post at least ( 1 pic and 1 question )
• Change the cover pic monthly
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16. Monitor – feedback
• Weekly report include
– % of achieve our target ( according obj. and KPI’s )
– % of posting according the plan
– The top 5 interactive posts
– The FAQ’S from customer
– Recommend new idea
– The posting plan for next week
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