Social Media for Trainers

Editor's Notes

1. I have a background in Public Relations and started my career as the Social Media Manager for a boutique PR firm in Atlanta. When social media was still thought of as a form of entertainment versus true media, I created a voice online for brands like low odor, zero VOC- Mythic Paint, Nononsense- the hosiery and sock line and Babiators- a BPA-free sunglass line for infants and kids. Between the 3 brands, there’s a collective following of over 115,000 between the three.
2. Also, during that time, I became engaged to my now husband and moved from Atlanta to the Hampton Roads area where I was able take my passion for social media and apply it to my current role with Homes.com and ForRent.com. It wasn’t soon after that the Navy sent us to Charlottesville, VA and now we’re stationed in Baltimore, MD.
3. In my career with For Rent, I’ve had the pleasure of speaking to different groups in the multifamily space training on ways you can be heard, get connected and be discovered online. The great thing about social media is that I’m able to do my job from anyplace that allows me to plug in and that’s exactly what I’d like to emphasize to you today.
4. I want to first start out by explaining the current state of social media and how the major social channels are utilized.
5. Gif: http://www.dkdiaries.com/wp-content/uploads/2013/07/Eye-roll-Tina.gif
6. When you’re in charge of training a group of property managers on how to speak in the same tone of voice on each of their individual Facebook pages, creating a corporate brand page for the property management company is a great way to establish a hub of company-wide content. With this, property managers can see what other managers are doing and saying in order to stay in line with the brand voice. I have a lot of marketing managers at the corporate level say that one of their biggest issues is having to make sure the content across all of the property pages is consistent. One thing I’d tell you is to make yourself and admin of each page then have each property Facebook account ‘Like’ the corporate page.
7. Use a Facebook group as a hub to exchange ideas, share other pages, and maintain a running dialogue. There are three types of Facebook Groups: Public (Open): everyone can see the Group, find it in a search and make posts Closed: everyone can see the Group, but only members can see (and make) posts Secret: only members can see the Group, see and make posts
8. http://mashable.com/2013/01/28/facebook-groups-101/#_ http://www.socialmediaexaminer.com/how-to-use-secret-facebook-groups-to-enhance-your-business/
9. Some benefits to a closed or secret group are: Group Chat: everyone in the Group can use the Chat feature at the same time. So you can have a conversation around complicated subjects to work things out without having to pick up the phone or back-and-forth emails. Shared Document creation: the whole group can have input on one document and be able to edit what other members have put on it. This feature is similar to using Google Docs, and can be used to refine promotional text, responses to reviews, etc.
10. The next time you want to create a secret marketing board with your team, create a group board! First, you… As the creator of a group board, only you'll be able to: Edit the board's title or description Remove people from the board (the people you invite can remove themselves) Delete any Pin on the board
11. In addition to group boards, you can make you boards private.