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Social Media for NGO by Guruonline

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Anson Tung
TechnologyBusiness
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Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA & FUNDRAISING ,[object Object]
Social media is taking role on Charity giving issue
Top 5 commercial social networks used by nonprofits
How to move a charity campaign from oneself to the whole world…….
How to move a charity campaign from oneself to the whole world…….through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharing is bigger than fans, friends and followers ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Drive intention of sharing by eye catchy image and text conveying the key message of the incident
Strong message initiate natural sharing
One thing to remember…people hesitate to share terrifying feed…
Positive and cheerful content generates organic viral effect
[object Object],Put your message through into format Spread them through Social Media
Leveraging the social web : Social network sharing Sharing is 30 % of site referral traffic
The best way to integrate all the digital platforms WOM Forum seeding seeding To communicate awareness message across a range of digital platforms
Official website Facebook fanpage Youtube video Weibo
[object Object]
Facebook takes a key role in fundraising campaign ,[object Object],[object Object],[object Object]
Facebook is No.1 Media in HK! Most visited website in Hong Kong source : hitwise
Mass Coverage ,[object Object],source : socialbakers
TACTICS TO ACHIEVE DIFFERENT OBJECTIVES ,[object Object]
TO MANAGE YOUR CONTENT BE EXTRAORDINARY ,[object Object]
Content is King Creativity raise your fan engagement level & loyalty ToyWatch x < 真的假不了 假的真不了 > Langham Place x <April’s Fool Day> Vitasoy x Expiry Date
Bring all online conversation to Official Page Conversation is under official control and process including complaints, appreciation, questions, sharing etc… Customer enquiries Complaints Appreciation PAGE
Creative Feeding Showcase:
Conversational Feeding Showcase:
FACEBOOK INSIGHT ,[object Object]
Tool tracking Facebook user behavior ,[object Object]
Data of Facebook insights ,[object Object]
Data of Facebook insights ,[object Object]
Data of Facebook insights ,[object Object]
GURU TRACKER ,[object Object]
Sophisticated social media tracking tools for evaluation Advance tracking tool on Facebook fanpage Facebook Insight Guru Tracker (Exclusive technology) Reach-ability ,[object Object],[object Object],Data ,[object Object],[object Object],Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interactions/ Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comparison ,[object Object],[object Object]
Guru Tracker - Unstoppable reach GuruTracker is able to track ANY page that added in our database
Guru Tracker - Data precision Data can be viewed by specific period of time Data is captured and updated timely. Stats are shown by monthly/ weekly or even by day and by hour. These data precision help our analysis to become more accurate and precise.
Guru Tracker - Understand your fans Identify your most active users for you to reward their contributions and get to understand their preference and behaviors on Facebook.
Guru Tracker - Understand your analytical needs GuruTracker provides activity rate supplement with feeds as we know activity alone is not enough to analyze page performance and find out users reaction towards different content.
Guru Tracker - Direct comparison Competition on online is keen and GuruTracker is equipped to cope with direct competitions.
Engagement Rate
Page Comparison
Objective: Building brand awareness Fanpage tab app Website EDM Banner ad
Objective: Building brand awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective: Driving participation on charity campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective: Driving participation on charity campaign ,[object Object],kids corner – make their own cupcake and be a cupcake artist Designed cupcakes were posted on Facebook and voted by people
[object Object],[object Object],Objective: Driving participation on charity campaign
Objective: Asking supporters to take action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective: Asking supporters to take action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cancer Fund X Body Shop ,[object Object]
Case Sharing-MSF Orienteering Competition 2012 Show up the good performance team profile
Real-time tracking donation target & result individual member
Donate Your Status to spread awareness
Charity water - Donate your birthday for clean water ,[object Object],http://www.youtube.com/watch?v=rphhfy4qCfc&feature=player_embedded
[object Object]
Why Weibo? ,[object Object]
Why Weibo? ,[object Object],联合发布
What is the relation of Weibo and NGO ,[object Object],[object Object],[object Object]
Open the gate for reaching China audience ,[object Object]
The importance of real time sharing ,[object Object],[object Object],[object Object],[object Object]
Your potential partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SHOWCASE
Wei Activities – Charity Section
GuruOnline WOM Project Presentation: NGO 24 th Feb, 2012
How Forum works? ,[object Object]
 
1. iPhone 4S Purchasing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Instant effect ,[object Object],[object Object],[object Object],[object Object],Today Online store has iPhone4S in stock again. It has gained viewership and feedback quickly. By the time of replies, we can see the instant reaction among forums. 24/2/2012 3pm 24/2/2012 2pm
2. Japan 311 Earthquake ,[object Object],[object Object],[object Object]
Figure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Group effect ,[object Object],[object Object],[object Object]
3. Advertisement of Anti-locust ,[object Object],[object Object],[object Object],Listed the objective and the method to donate clearly. Only few days, they got over HK$110,000 to post the advertisement.
Action effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
WHAT is WOM ,[object Object],Interaction with other social media We aim to provide professional WOM services in different strategic ways. ,[object Object],[object Object],[object Object],Brand Advocates ,[object Object],[object Object],[object Object],[object Object],Brand Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]
Any possibilities? ,[object Object]
Directions ,[object Object],[object Object],[object Object],[object Object],[object Object]
General brand awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR event, Expo, Print Ad, Celebrity, Roadshow…
Example ,[object Object],[object Object],[object Object],[object Object]
Campaign Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sudden Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bad mouth neutralization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How many videos you watched today? ,[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VS
Video Seeding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Video Production ,[object Object],Celebrities? Talk show? Informative? Funny? Inspiring? Humor? …
Media Coverage ,[object Object]
Media Coverage of WOM
About Guru Online Optimization of advertisement performance via algorithms and technology with built-in artificial intelligence (A.I.) in learning from millions of campaigns database system. Strategic integrated marketing campaign formation for advertisers and advertising agencies in delivering the best campaign performance tailor made for each brand. Social media campaign development in most engaging ways with the most up-to-date consumer trends and continuous research and develop competitive edge within the dynamic market. Guru Online is a leading online media company providing integrated online marketing solutions to advertisers and 4A agencies, ranging from search marketing, forum advertising, seeding to EDM and Facebook initiatives. Online forum word-of-mouth is an effective channel of soft-selling your brands & products with real-stories. What’s more, viral video production offers brand opportunity to wide spread across online community.
Over 400 premium brands advertised in Guru
Guru Online serves you the best !
Thank you Always strives for excellence for customers. Anson Tung Guru Online Tel: 2543 3735 Fax: 2388 3077 Email: AnsonTung @guruonline.com.hk

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Social Media for NGO by Guruonline

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  • 3. Social media is taking role on Charity giving issue
  • 4. Top 5 commercial social networks used by nonprofits
  • 5. How to move a charity campaign from oneself to the whole world…….
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  • 10. Drive intention of sharing by eye catchy image and text conveying the key message of the incident
  • 11. Strong message initiate natural sharing
  • 12. One thing to remember…people hesitate to share terrifying feed…
  • 13. Positive and cheerful content generates organic viral effect
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  • 15. Leveraging the social web : Social network sharing Sharing is 30 % of site referral traffic
  • 16. The best way to integrate all the digital platforms WOM Forum seeding seeding To communicate awareness message across a range of digital platforms
  • 17. Official website Facebook fanpage Youtube video Weibo
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  • 20. Facebook is No.1 Media in HK! Most visited website in Hong Kong source : hitwise
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  • 24. Content is King Creativity raise your fan engagement level & loyalty ToyWatch x < 真的假不了 假的真不了 > Langham Place x <April’s Fool Day> Vitasoy x Expiry Date
  • 25. Bring all online conversation to Official Page Conversation is under official control and process including complaints, appreciation, questions, sharing etc… Customer enquiries Complaints Appreciation PAGE
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  • 35. Guru Tracker - Unstoppable reach GuruTracker is able to track ANY page that added in our database
  • 36. Guru Tracker - Data precision Data can be viewed by specific period of time Data is captured and updated timely. Stats are shown by monthly/ weekly or even by day and by hour. These data precision help our analysis to become more accurate and precise.
  • 37. Guru Tracker - Understand your fans Identify your most active users for you to reward their contributions and get to understand their preference and behaviors on Facebook.
  • 38. Guru Tracker - Understand your analytical needs GuruTracker provides activity rate supplement with feeds as we know activity alone is not enough to analyze page performance and find out users reaction towards different content.
  • 39. Guru Tracker - Direct comparison Competition on online is keen and GuruTracker is equipped to cope with direct competitions.
  • 42. Objective: Building brand awareness Fanpage tab app Website EDM Banner ad
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  • 50. Case Sharing-MSF Orienteering Competition 2012 Show up the good performance team profile
  • 51. Real-time tracking donation target & result individual member
  • 52. Donate Your Status to spread awareness
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  • 61. Wei Activities – Charity Section
  • 62. GuruOnline WOM Project Presentation: NGO 24 th Feb, 2012
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  • 90. About Guru Online Optimization of advertisement performance via algorithms and technology with built-in artificial intelligence (A.I.) in learning from millions of campaigns database system. Strategic integrated marketing campaign formation for advertisers and advertising agencies in delivering the best campaign performance tailor made for each brand. Social media campaign development in most engaging ways with the most up-to-date consumer trends and continuous research and develop competitive edge within the dynamic market. Guru Online is a leading online media company providing integrated online marketing solutions to advertisers and 4A agencies, ranging from search marketing, forum advertising, seeding to EDM and Facebook initiatives. Online forum word-of-mouth is an effective channel of soft-selling your brands & products with real-stories. What’s more, viral video production offers brand opportunity to wide spread across online community.
  • 91. Over 400 premium brands advertised in Guru
  • 92. Guru Online serves you the best !
  • 93. Thank you Always strives for excellence for customers. Anson Tung Guru Online Tel: 2543 3735 Fax: 2388 3077 Email: AnsonTung @guruonline.com.hk

Editor's Notes

  1. http://www.hitwise.com/hk/datacentre/main/
  2. http://www.socialbakers.com/facebook-statistics/hong-kong
  3. 3 cases to show the power of forums, Instant Exposure / Grouping Call for action
  4. 3 cases to show the power of forums, Instant Exposure / Grouping Call for action