Using the free WooCommerce plugin, by WooThemes, this presentation steps through the process of installing & configuring the plugin, for first time eCommerce users. It shows how easy it is to add in all of your product data along with viewing your orders and sales reports.

1. #wcmelb
Anthony Hortin
@maddisondesigns
Getting Started with
WooCommerce

2. #wcmelb @maddisondesigns
A WordPress eCommerce toolkit that
helps you sell anything. Beautifully.“ ”

3. #wcmelb @maddisondesigns
✓ WooCommerce 2.0+ has been fully security audited by
the leading WordPress security firm Sucuri.
✓ Use the reports to get a birds-eye view of your stores
performance.
✓ Run complex coupon campaigns.
✓ Setup Intricate tax & shipping options.
✓ Customers can check out quickly and efficiently
✓ Allow customers to leave reviews & ratings for products.
FeaturesFeatures

4. Installs like any other WordPress plugin
Download from
WordPress.org
Install from your
WordPress
dashboard
Download from
WooThemes
Installing

5. #wcmelb @maddisondesigns
Activate & automatically install the default pages
Installing

6. Dashboard modules
Right Now
A statistical
overview of your
store
Recent Orders
Lists your most
recent orders
Recent Reviews
List your recent
customer reviews
Monthly Sales
Shows sale
quantities &
amounts p/mth
Where to find things

7. Shop Management
Orders
View & manage
your orders
Reports
View sales,
customer & stock
reports
Coupons
View & add
coupons
Where to find things

8. Shop Management
Settings
Main WooComerce
configuration
settings
System Status
Provides useful
system stats on
your site
Where to find things

9. Products
View & manage
your Products
Add Product
Add a new
product
Categories
View & manage
product categories
Product Management
Where to find things

10. Tags
View & manage
product tags
Shipping Classes
View & manage
shipping classes
Attributes
View & manage
product attributes
Product Management
Where to find things

11. #wcmelb @maddisondesigns
First up, configure your WooCommerce settings
Configuring

12. General tab
✓ Define your store location, currency & allowed countries
✓ Configure whether customers can register accounts
✓ Enable/Disable Guest checkouts
✓ Enable/Disable use of Coupons
Settings

13. Catalog tab
✓ Default product sorting & shop contents
(products and/or categories)
✓ Define product data fields (SKU, Weight, Dimensions)
✓ Define pricing format (Decimals, Seperators)
✓ Define image sizes (Catalog, Single product, Thumbnails)
Settings

14. #wcmelb @maddisondesigns
Pages tab
✓ Configure the core WooCommerce pages
Most can be left as default as they’re automatically set
when you install the default WooCommerce pages
Settings

15. #wcmelb @maddisondesigns
Inventory tab
✓ Enable/Disable stock management
✓ Enable low/out of stock notifications
Settings

16. Tax tab
✓ Enable/Disable taxes & tax calculations
✓ Define whether shop prices are inclusive/exclusive of tax
✓ Ability to define multiple tax classes (Std, Reduced, etc.)
✓ Set tax rate based on country and/or state
Settings

17. Shipping tab
✓ Enable/Disable shipping calculations
✓ Enable/Disable multiple shipping methods
✓ Configure shipping rates based on Countries
Settings

18. Payment Gateways tab
✓ Enable/Disable payment gateways
✓ Configure settings for each payment gateway
Settings

19. Emails tab
✓ Define the name & email accounts to use for shop emails
✓ Upload an optional header image for your emails
✓ Enable/Disable when to send notifications
Settings

20. Integration tab
✓ Add your Google Analytics ID for tracking visitors
✓ Enable/Disable ShareThis social media sharing widget
✓ Enable/Disable ShareYourCart affiliate marketing tool
Settings

21. #wcmelb @maddisondesigns
Manage your products using
the Products menu
Managing Products

22. #wcmelb @maddisondesigns
Just like Post Categories, Product Categories
allow you to group all your products.
✓ Drag ‘n drop to change their display order
✓ Add an image for each category
✓ Hierarchical, just like Post Categories
✓ Can also be added when adding a new product
Product Categories

23. Product Categories

24. #wcmelb @maddisondesigns
Product Tags are similar to Post Tags. They act as
ad-hoc keywords for your products.
✓ Can be added when adding each product
Product Tags

25. #wcmelb @maddisondesigns
Shipping classes can be used to group products
of similar type.
✓ Used by certain shipping methods to provide different
rates to different products
Shipping Classes

26. #wcmelb @maddisondesigns
Attributes are used to define extra product data
✓ Commonly used with Variable Products for offering
variations of a product. (eg. Small, Medium, Large)
✓ Drag ‘n drop terms to change their display order
Attributes

27. Attributes

28. Simple
Covers the vast
majority of any
products
Grouped
A collection of
related products
External/Affiliate
A product you list
but is sold
elsewhere
Variable
A product which has
several different
variations
There are four types of Products
Products

29. Just like adding a Page or Post,
you enter the product name & description
Adding Products

30. Product Data fields will change depending
on the type of product added
Adding Products

31. General Tab
✓ SKU (Stock Keeping Unit) to track products
✓ Regular & Sales price
✓ Tax Status and Tax Class
Adding Products

32. Inventory Tab
✓ Manage stock
✓ Allow/Disallow backorders
Adding Products

33. Shipping Tab
✓ Specify weight of product
✓ Specify dimensions
✓ Specify Shipping Class to group with other products
Adding Products

34. Linked Products Tab
✓ Manage Up-Sells — Products you recommend instead
of the currently viewed product
✓ Manage Cross-Sells — Products you promote in the
cart, based on the current product
✓ Make this product part of a Grouped product
Adding Products

35. Attributes Tab
✓ Assign an Attribute to give your product further information
✓ Attributes are a key component of Variable Products
Adding Products

36. Advanced Tab
✓ Enter optional notes to supply your customers
✓ Specify a custom ordering position for this item
✓ Enable/Disable customer reviews
Adding Products

37. #wcmelb @maddisondesigns
Variations Tab
✓ Used for managing data for Variable Products
✓ Create variations based on product attributes
✓ Variations can have their own SKU, Stock Quantity,
Price, Weight, Dimensions, Shipping Class & Tax Class
✓ Individual product image can be selected for each
Adding Products

38. Adding Products

39. Short Description
Enter a short
description of
the product
Categories
Specify a
Category for
your product
Gallery
Add product
images to create
a gallery
Featured Image
Select a Featured
Image for the
product
Other important content you need to add
Adding Products

40. #wcmelb @maddisondesigns
Orders are created when a customer completes
the checkout process
✓ Only visible to Administrators and Shop Managers
✓ Orders have a status (Pending, Failed, Completed etc.)
✓ Orders can be added manually, if need be
Orders

42. #wcmelb @maddisondesigns
Use coupons to provide customers with discounts
✓ Discounts can be cart or product amounts/percentages
✓ Can include/exclude certain products or categories
✓ Specify an expiry date for limited use coupons
Coupons

44. Sales
View sales by day,
month, product
& others
Coupons
List coupons used
for purchases &
total discounts
Customers
View signups,
customers &
guest sales
Stock
List your low
stock & out of
stock items
Viewing your stores performance
Reports

45. #wcmelb @maddisondesigns
WooCommerce Extensions allow you to add
extra functionality to your store
Extending WooCommerce

46. Payment Gateways
Take payments
directly on your
store using eWay,
ANZ, NAB & others
Table Rate
Shipping
Setup highly
customisable
shipping options
Product Finder
An advanced
search for helping
find products on
your site
Catalog Visibility
Options
Turn your online
shop into an
online catalog
Some common extensions
Extending WooCommerce

47. #wcmelb @maddisondesigns
WordPress Plugin Directory
http://wordpress.org/extend/plugins/woocommerce/
WooThemes WooCommerce site
http://www.woothemes.com/woocommerce/
WooCommerce Documentation
http://docs.woothemes.com/document/woocommerce/
WooCommerce Extensions
http://www.woothemes.com/product-category/woocommerce-extensions/
Links to remember

48. #wcmelb @maddisondesigns
That’s all folks!☺
Thanks! Questions?
You can find me here...
maddisondesigns.com
easywpguide.com
@maddisondesigns