Anthony Métayer

Paris Area, France France

Secretary General Marketing, communications & digital specialist.

Advertising / Marketing / PR

- Experience in marketing, advertising, political and public communications. - Brand strategy | Development of brand and communications strategies | Market researches and identification of consumer insights | Definition of key messages and construction of integrated marketing communications plans | Tracking of campaign results and optimization recommendations. - Integrated communications | Offline - TV, press, outdoor, radio, cinema, marketing services, promotions, retail, editions | Online - Social Media management, website development, mobile, CRM and digital advertising. - Project management | Supervision of creative development and production of international communication campaign...