2. Rubrics for the digital portfolio
1. Focus (25): The match of target audience and selection of artifacts.
2. Organization (25): Consistency and diversity of pages.
3. Style (25): Layout, design and color
4. Textual content (25): Introduction, bio, my story.
5. Multimedia content (25): Video and audio
6. Technical competency (25): Widgets and navigation
7. Interactivity (25): responsiveness with the audience
8. Creativity (25)
3. What is a portfolio?
A portfolio is a goal-driven, organized collection of artefacts and reflections
that demonstrate a growth or expansion of knowledge and skills over time.
The content, organization and presentation of materials in portfolios can vary
greatly depending on the purpose and intended audience of the portfolio. An
essential element of a portfolio is to show evidence of an individual’s
growth and development.
So in your case, mostly being undergraduate students, you can also include
future plans as content of your portfolio.
Digital portfolios, sometimes referred to as multimedia portfolios, electronic
portfolios, e-folios and web folios contain much of the content traditional
portfolios include but present these materials in digital format.
4. Portfolio tells a story or stories
“The portfolio is a laboratory where students construct meaning from their
accumulated experience." (Paulson & Paulson, 1994, p.5)
“A portfolio tells a story. It is the story of knowing. Knowing about things...
Knowing oneself... Knowing an audience... Portfolios are students' own stories
of what they know, why they believe they know it, and why others should be
of the same opinion. A portfolio is opinion backed by fact... Students prove
what they know with samples of their work.” (Paulson & Paulson, 1994, p.2)
Paulson, F.L. & Paulson, P. (1994) “Assessing Portfolios Using the Constructivist
Paradigm” in Fogarty, R. (ed.) (1996) Student Portfolios. Palatine: IRI Skylight
Training & Publishing.
5. Link your story with portfolio, to do
this….
1. Look-out for the parts of your story: Keep track of memories, reflections,
anecdotes, images, audios, web links that you have.
2. Decide what story you want to tell in your portfolio is about. Try to summarize it
in one sentence.
3. Decide your intended audience.
4. Get more artefacts. Video, audio and so forth.
5. Decide what you need and will create. Audio, Video and Audio-Video, Textual
stories (bio, intro)
6. Think about the sections and name them.
7. Order them and arrange them.
6. Tips for branding yourself through
digital portfolio.
Brand storyteller
http://www.branddrivendigital.com/8-tips-to-being-a-better-brand-storyteller/
Guideline
http://www.fastcompany.com/3039464/how-i-get-it-done/the-authentic-
persons-guide-to-self-branding?utm_source
Tips
http://www.branddrivendigital.com/personal-branding-tips/
7. Step by step
A portfolio is not an autobiography. Do not include your entire life history. Show only your
best work and provide relevant examples. Organize your content into separate sections.
1. Ask yourself questions. What is this for? What content do you have? What type of website do you
like?
2. Site map.
3. Decide text content: titles, navigation, bio, resume, stories, and others.
4. Decide images: Photo, video, logo, graphic
5. List the content for each page
6. Draw draft
7. Write content
8. Design and create graphics (logo)
8. Examples of purposes
Most digital portfolios are for employers or school admissions. But there are other
purposes too. A website may be multi-purposed.
Providing an introduction to your organization with a digital brochure website
Supporting your sales-related efforts with product information, white papers or a
shopping cart
Disseminating information to your constituents
Educate youths in specialized areas
Taking donations / selling merchandise
Promoting your events / activities
Getting feedback. E.g., find hobby-mates.
9. Principle of COPE:
Create once, publish everywhere (COPE)
As the title suggests, you create the content once, and you use it for your website,
your blog, your mobile application or device friendly website, for your pitches,
your proposals, your in-person sales, in conversations with others.
You have consistency in all channels, and will never have to start from scratch.
The original content should be flexible for other platforms. New devices need new
rules, but not new content.
10. Video clips for sense of purpose..
Why make a portfolio? (PR or Journalism job)
https://www.youtube.com/watch?v=zjdWjNU0nZ0
Why make a portfolio? (advertising job)
http://www.mediabistro.com/How-to-Get-an-Advertising-Job-576-
ondemandvideo.html
11. Pages: Home
As the front door to your website, your homepage should be an inviting place. It
needs to clearly convey what the site is and entice users to read more.
Pitch to audience: Short paragraph(s). Overall statement about the website and
you. Your passions, skills, major, and/or experience that would be relevant to your
audience.
You may add useful information. E.g., how to navigate the page. “You can find my
resume and recent work at….”
Images: Photo, video, or blog (we will learn how to embed tumbler or storify in
Muse later). Try to avoid your profile picture. Your activity or symbolic photo are
better.
Logo
12. About Me
Bio: Be creative and bold. Show what you have to offer
Examples of information included in
1. Where you're from
2. School
3. Major/Minor
4. Relevant experience and briefly what you did
5. Relevant involvements on/off campus
6. Any other information you feel it is important for employers to know about you
Photo of you
13. My Work (My Stories)
Your work samples provide evidence of your skills, knowledge, experience,
and uniqueness. “The primary reason anyone will visit your website is to see
your work, so give them enough to look at”
Photo slideshow, Audio, Video are musts.
Think about what else can be included here.
e.g., projects (from other classes or high school), written articles, presentations…
Do not organize chronologically, but by themes.
14. Resume
Include a PDF version of your resume
Adjust your resume to fit the particular portfolio theme your are developing
*Tips for writing resume on Blackboard.
15. Contact and other pages
Form and Map (use Muse Widgets).
Other page ideas: Testimonials (Friend, Professor, Coach..), Skills, or
Educational information (How to …)
17. Simple and visual
Concentrated on the front page
18. Full background slide show on the front
page (Muse can do this)
Minimalism design on the rest.
19. A typical portfolio of photographer
Heavy emphasis on works.
20. Student example
Do not, if you can help it, put your own
portfolio picture at the front.
This is like a textbook model.
Sort of boring.
But look at her portfolio.
She has 10 subpages. It is persuasive.
