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SINGAPORE
By Anton Laus
Anton Javier
Myrthelle Velasco
SINGAPORE
TARGET COUNTRY:
INDUSTRY OVERVIEW
29%
0%
71%
Manufacturing
Agriculture
Services
CENTRAL REGION
• CENTRALIZED AREA MAKES IT
ATTRACTIVETO BOTH
WORKING PROFESSIONALS
AND STUDENTS
• 335,400 RESIDENTIAL HOUSING
UNITS
POPULATION PER REGION
CHOSEN SERVICE
NANNY SERVICES
MODE OF SUPPLY
MIDDLE YOUTH
TARGET MARKET
• AGES 30 TO 44
• POPULATION 1.635
MILLION IN 2013
• SINGAPORE’S LARGEST
SEGMENT
THE “SANDWICH GENERATION”
HOUSEHOLD PROFILE
PORTERS 5 FORCES
THREAT TO NEW ENTRY
 High
 Maids and care takers are
common Singaporean
imports and is considered a
fast growing industry
COMPETITIVE RIVALRY
 High
 Philippine maids have rivalry due to
the abundance of maids from other
countries
 Singaporeans are known to import
maids from different countries
SUPPLIER POWER
 High
 The Philippines is known to have
some of the best maids
 Exporting of maids is known to be
done in the Philippines
BUYER POWER
 Low
 The Philippine maids are some
of the best and are known for
their quality, which making them
more preferable over other maids
 Demand for these maids higher
than those maids from other
countries
THREAT OF SUBSTITUTION
High
 Abundance of maids in
Singapore from different
countries increases
choices of Singaporean
employers and increases
the level for alternatives
and substitution
SERVICE REQUIREMENTS
REQUIREMENTS TO ESTABLISH A
BUSINESS
1. You must engage a professional firm to register a Singapore
company. Singapore law does not allow foreign individuals or
entities to self-register a company.
2. There is no requirement for you to obtain any special Singapore
visa if you merely want to incorporate a private limited company but
have no plans to relocate to Singapore. You are free to operate
your company from overseas as well as free to visit Singapore on a
visitor visa whenever required to attend to company matters on a
short-term basis.
3. If you plan to relocate to Singapore to operate your company, you
are required to obtain an Employment Pass or Entrepreneur Pass
type of work pass.
4. All Singapore company incorporation formalities (as well as work
permit formalities, if applicable) can be handled without you having
to visit Singapore. The only exception may be opening a bank
account, depending upon the bank you choose.
ENTREPASS
1. You wish to establish a business in Singapore and relocate to
Singapore to run it. The proposed business idea must be
entrepreneurial and innovative in nature, and able to create local
employment.
2. You have an entrepreneurial and/or relevant background.
3. You plan to register your business as a Singapore private limited
company and not as a sole proprietorship or partnership.
4. You have not yet incorporated your company, or the company is not
more than six months old at the time of EntrePass application.
5. You plan to have at least 30% shareholding in the proposed
business.
6. The company will have a minimum paid-up capital of S$50,000.
You are sponsored by a well-established Singapore-registered
company or are able to furnish a Banker’s Guarantee of $3,000
issued by a Singapore-based bank upon approval of application.
REQUIREMENTS FOR A FDW
1. Foreign Domestic Workers (FDWs) must have a minimum of 8
years of formal education and possess the necessary educational
certificates as documentary proof of her education. A list of
acceptable educational certificates is given below.
2. When the foreign domestic worker arrives in Singapore, she will
have to submit a photocopy of the educational certificates before
she is allowed to sit for the FDW Entry Test. The Ministry of
Manpower (MOM) may require FDWs who are unable to produce
acceptable educational certificates to be repatriated.
3. According to mom.gov.sg
the requirement for a Foreign Domestic worker is a Highschool
Diploma
http://www.mom.gov.sg/documents/services-forms/passes/educational-
requirements-for-first-time-fdw.pdf
PERCEPTUAL MAP
Local
• Maidprovider.PH
• MerryMaids.PH
• Qualitycareprovider.com
Foreign
• Bestmaids.org.sg
• Netmaids.com
• FCMaidagency.com
COMPETITIVE
ANALYSIS/BENCHMARKING
BESTMAID.SG.ORG
 SITE: http://www.netmaid.com.sg/
 STRENGTHS:
 5 different nationalities of Maids
 Easy access and user-friendly when it comes to hiring maid
 WEAKNESSES:
 Competition against other developing maid agencies
 OPPORTUNITIES:
 Wide target market allows for development of a wide range of different services
 THREATS:
 Other online maid agencies that are being developed
 Adjusting of culture of the maids
NETMAIDS
 SITE: http://www.netmaid.com.sg/
 STRENGTHS:
 Uses different kinds of nationality when it comes to maids
 WEAKNESSES:
 The site is quite confusing
 Unpleasing of accessibility
 OPPORTUNITIES:
 New maids in the market
 THREATS:
 Other online maid agencies that are being developed
FCMAIDAGENCY
 SITE: http://www.fcmaidagency.com.sg/
 STRENNGTHS:
 Highly qualified maids
 WEAKNESSES:
 The site is unpleasant to the consumer(being too wordy)
 The site being confusing
 OPPORTUNITIES:
 Recruitment of maids in the market
 TREATS:
 Other online maid agencies that are being developed
MAIDPROVIDER.PH
 SITE: http://www.maidprovider.ph/#hiremaid
 STRENGTHS:
 First online maid agency in the Philippines
 Assures good quality maids by placing great effort on background investigations before hiring
maids
 WEAKNESSES:
 Competition against other developing maid agencies
 OPPORTUNITIES:
 Because they are the first online maid agency in the Philippines and a well-known one as well, they
have developed customer trust and have a trusted company image
 Word of mouth for being well-known and for being the first online maid agency in the Philippines
helps develop a better company image
 THREATS:
 Competition because of the development of more online maid agencies in the Philippines
MERRY MAIDS PHILIPPINES
 SITE: http://www.merrymaids.ph
 STRENGTHS:
 Customizes maid services to fit customer needs
 Individualize services and prices to suit different customer factors
 WEAKNESSES:
 Competition against other developing maid agencies
 OPPORTUNITIES:
 Individualizing price factors and services to customer needs can serve as a unique factor that will
continue to help the company stand out

 THREATS:
 Competition because of the development of more online maid agencies in the Philippines
QUALITY CARE IN-HOME CARE
SERVICE
 SITE: http://www.qualitycareprovider.com/index.php
 STRENGTHS:
 Personalized care giving to the preference of the customers
 Target market is not limited and widely ranged
 WEAKNESSES:
 Competition against other developing maid agencies
 OPPORTUNITIES:
 Wide target market allows for development of a wide range of different services
 THREATS:
 Competition because of the development of more online maid agencies in the Philippines

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Visa3

  • 1. SINGAPORE By Anton Laus Anton Javier Myrthelle Velasco
  • 4. CENTRAL REGION • CENTRALIZED AREA MAKES IT ATTRACTIVETO BOTH WORKING PROFESSIONALS AND STUDENTS • 335,400 RESIDENTIAL HOUSING UNITS
  • 8. MIDDLE YOUTH TARGET MARKET • AGES 30 TO 44 • POPULATION 1.635 MILLION IN 2013 • SINGAPORE’S LARGEST SEGMENT
  • 12. THREAT TO NEW ENTRY  High  Maids and care takers are common Singaporean imports and is considered a fast growing industry
  • 13. COMPETITIVE RIVALRY  High  Philippine maids have rivalry due to the abundance of maids from other countries  Singaporeans are known to import maids from different countries
  • 14. SUPPLIER POWER  High  The Philippines is known to have some of the best maids  Exporting of maids is known to be done in the Philippines
  • 15. BUYER POWER  Low  The Philippine maids are some of the best and are known for their quality, which making them more preferable over other maids  Demand for these maids higher than those maids from other countries
  • 16. THREAT OF SUBSTITUTION High  Abundance of maids in Singapore from different countries increases choices of Singaporean employers and increases the level for alternatives and substitution
  • 18. REQUIREMENTS TO ESTABLISH A BUSINESS 1. You must engage a professional firm to register a Singapore company. Singapore law does not allow foreign individuals or entities to self-register a company. 2. There is no requirement for you to obtain any special Singapore visa if you merely want to incorporate a private limited company but have no plans to relocate to Singapore. You are free to operate your company from overseas as well as free to visit Singapore on a visitor visa whenever required to attend to company matters on a short-term basis. 3. If you plan to relocate to Singapore to operate your company, you are required to obtain an Employment Pass or Entrepreneur Pass type of work pass. 4. All Singapore company incorporation formalities (as well as work permit formalities, if applicable) can be handled without you having to visit Singapore. The only exception may be opening a bank account, depending upon the bank you choose.
  • 19. ENTREPASS 1. You wish to establish a business in Singapore and relocate to Singapore to run it. The proposed business idea must be entrepreneurial and innovative in nature, and able to create local employment. 2. You have an entrepreneurial and/or relevant background. 3. You plan to register your business as a Singapore private limited company and not as a sole proprietorship or partnership. 4. You have not yet incorporated your company, or the company is not more than six months old at the time of EntrePass application. 5. You plan to have at least 30% shareholding in the proposed business. 6. The company will have a minimum paid-up capital of S$50,000. You are sponsored by a well-established Singapore-registered company or are able to furnish a Banker’s Guarantee of $3,000 issued by a Singapore-based bank upon approval of application.
  • 20. REQUIREMENTS FOR A FDW 1. Foreign Domestic Workers (FDWs) must have a minimum of 8 years of formal education and possess the necessary educational certificates as documentary proof of her education. A list of acceptable educational certificates is given below. 2. When the foreign domestic worker arrives in Singapore, she will have to submit a photocopy of the educational certificates before she is allowed to sit for the FDW Entry Test. The Ministry of Manpower (MOM) may require FDWs who are unable to produce acceptable educational certificates to be repatriated. 3. According to mom.gov.sg the requirement for a Foreign Domestic worker is a Highschool Diploma http://www.mom.gov.sg/documents/services-forms/passes/educational- requirements-for-first-time-fdw.pdf
  • 21. PERCEPTUAL MAP Local • Maidprovider.PH • MerryMaids.PH • Qualitycareprovider.com Foreign • Bestmaids.org.sg • Netmaids.com • FCMaidagency.com
  • 23. BESTMAID.SG.ORG  SITE: http://www.netmaid.com.sg/  STRENGTHS:  5 different nationalities of Maids  Easy access and user-friendly when it comes to hiring maid  WEAKNESSES:  Competition against other developing maid agencies  OPPORTUNITIES:  Wide target market allows for development of a wide range of different services  THREATS:  Other online maid agencies that are being developed  Adjusting of culture of the maids
  • 24. NETMAIDS  SITE: http://www.netmaid.com.sg/  STRENGTHS:  Uses different kinds of nationality when it comes to maids  WEAKNESSES:  The site is quite confusing  Unpleasing of accessibility  OPPORTUNITIES:  New maids in the market  THREATS:  Other online maid agencies that are being developed
  • 25. FCMAIDAGENCY  SITE: http://www.fcmaidagency.com.sg/  STRENNGTHS:  Highly qualified maids  WEAKNESSES:  The site is unpleasant to the consumer(being too wordy)  The site being confusing  OPPORTUNITIES:  Recruitment of maids in the market  TREATS:  Other online maid agencies that are being developed
  • 26. MAIDPROVIDER.PH  SITE: http://www.maidprovider.ph/#hiremaid  STRENGTHS:  First online maid agency in the Philippines  Assures good quality maids by placing great effort on background investigations before hiring maids  WEAKNESSES:  Competition against other developing maid agencies  OPPORTUNITIES:  Because they are the first online maid agency in the Philippines and a well-known one as well, they have developed customer trust and have a trusted company image  Word of mouth for being well-known and for being the first online maid agency in the Philippines helps develop a better company image  THREATS:  Competition because of the development of more online maid agencies in the Philippines
  • 27. MERRY MAIDS PHILIPPINES  SITE: http://www.merrymaids.ph  STRENGTHS:  Customizes maid services to fit customer needs  Individualize services and prices to suit different customer factors  WEAKNESSES:  Competition against other developing maid agencies  OPPORTUNITIES:  Individualizing price factors and services to customer needs can serve as a unique factor that will continue to help the company stand out   THREATS:  Competition because of the development of more online maid agencies in the Philippines
  • 28. QUALITY CARE IN-HOME CARE SERVICE  SITE: http://www.qualitycareprovider.com/index.php  STRENGTHS:  Personalized care giving to the preference of the customers  Target market is not limited and widely ranged  WEAKNESSES:  Competition against other developing maid agencies  OPPORTUNITIES:  Wide target market allows for development of a wide range of different services  THREATS:  Competition because of the development of more online maid agencies in the Philippines