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- 1. VISA APPROVAL Anton Laus Anton Javier Myrthelle Velasco
- 2. SINGAPORE TARGET COUNTRY: GDP: 297.9 BILLION USD IN 2013 POPULATION: 5.399 MILLION IN 2013 Singapore is rated #1 in the world by World Bank for ease of doing business Singapore is ranked the third wealthiest nation in the world by Forbes magazine. Singapore has been ranked as the third most globalized economy among 60 of the world’s largest economies in the recently released Ernst and Young 2011 Globalization Index Singapore is rated #1 as the most politically stable country in Asia Singapore is rated #1 as the best labor force in the world Singapore is rated #1 in Asia for quality of life
- 3. INDUSTRY OVERVIEW 29% 0% 71% Manufacturing Agriculture Services Highly dependent on imports Its economy is driven by electronics manufacturing and financial services
- 4. CENTRAL REGION CENTRALIZED AREA MAKES IT ATTRACTIVETO BOTH WORKING PROFESSIONALS AND STUDENTS 335,400 RESIDENTIAL HOUSING UNITS FOCUS
- 7. MODE OF SUPPLY MOVEMENT OF NATURAL PERSONS
- 8. MIDDLE YOUTH TARGET MARKET AGES 30 TO 44 POPULATION 1.635 MILLION IN 2013 SINGAPORE’S LARGEST SEGMENT PART OF THE “SANDWICH GENERATION”
- 10. INCOME BY AGE GROUP
- 11. EXPENDITURE
- 12. PORTERS 5 FORCES
- 13. THREAT TO NEW ENTRY HIGH Maids and care takers are common Singaporean imports and is considered a fast growing industry
- 14. COMPETITIVE RIVALRY HIGH According to http://www.wda.gov.sg, demand for maids in Singapore is rapidly increasing, bringing in a high and growing Competitive Rivalry for Filipino nanny services 30% demand increase for nannies and maids
- 15. SUPPLIER POWER HIGH The rapidly growing demand for maids and nannies Many job opportunities for nannies and maids
- 16. BUYER POWER HIGH Central Region’s middle youth are considered the group with the highest income and expenditure
- 17. THREAT OF SUBSTITUTION HIGH Daycares Baby sitters Janitors In-house cleaning
- 19. REQUIREMENTS TO ESTABLISH A BUSINESS 1. You must engage a professional firm to register a Singapore company. Singapore law does not allow foreign individuals or entities to self-register a company. 2. There is no requirement for you to obtain any special Singapore visa if you merely want to incorporate a private limited company but have no plans to relocate to Singapore. You are free to operate your company from overseas as well as free to visit Singapore on a visitor visa whenever required to attend to company matters on a short-term basis. 3. If you plan to relocate to Singapore to operate your company, you are required to obtain an Employment Pass or Entrepreneur Pass type of work pass. 4. All Singapore company incorporation formalities (as well as work permit formalities, if applicable) can be handled without you having to visit Singapore. The only exception may be opening a bank account, depending upon the bank you choose.
- 20. ENTREPASS 1. You wish to establish a business in Singapore and relocate to Singapore to run it. The proposed business idea must be entrepreneurial and innovative in nature, and able to create local employment. 2. You have an entrepreneurial and/or relevant background. 3. You plan to register your business as a Singapore private limited company and not as a sole proprietorship or partnership. 4. You have not yet incorporated your company, or the company is not more than six months old at the time of EntrePass application. 5. You plan to have at least 30% shareholding in the proposed business. 6. The company will have a minimum paid-up capital of S$50,000. You are sponsored by a well-established Singapore-registered company or are able to furnish a Banker’s Guarantee of $3,000 issued by a Singapore-based bank upon approval of application.
- 21. REQUIREMENTS FOR A FDW 1. Foreign Domestic Workers (FDWs) must have a minimum of 8 years of formal education and possess the necessary educational certificates as documentary proof of her education. A list of acceptable educational certificates is given below. 2. When the foreign domestic worker arrives in Singapore, she will have to submit a photocopy of the educational certificates before she is allowed to sit for the FDW Entry Test. The Ministry of Manpower (MOM) may require FDWs who are unable to produce acceptable educational certificates to be repatriated. 3. According to mom.gov.sg the requirement for a Foreign Domestic worker is a Highschool Diploma http://www.mom.gov.sg/documents/services-forms/passes/educational- requirements-for-first-time-fdw.pdf
- 22. PERCEPTUAL MAP Local • Maidprovider.PH • MerryMaids.PH • Qualitycareprovider.com Foreign • Bestmaids.org.sg • Netmaids.com • FCMaidagency.com
- 24. BESTMAID.SG.ORG SITE: http://www.netmaid.com.sg/ STRENGTHS: 5 different nationalities of Maids Easy access and user-friendly when it comes to hiring maid WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Wide target market allows for development of a wide range of different services THREATS: Other online maid agencies that are being developed Adjusting of culture of the maids Strengths Weaknesses 5 different nationalities of Maids (Filipino, Indonesian, Myanmar, Indian, Sri Lankan) Competition against other developing maid agencies Easy access and user-friendly webpage Opportunities Threats Wide target market allows for development of a wide range of different services Other online maid agencies
- 25. NETMAIDS SITE: http://www.netmaid.com.sg/ Strengths Weaknesses Detailed and informative of the backgrounds of the maids The site is quite confusing Unpleasing of accesibility of the wepbage Opportunties Threats New supply of maids in the market Other online maid agencies that are being developed
- 26. FCMAIDAGENCY SITE: http://www.fcmaidagency.com.sg/ STRENNGTHS: Highly qualified maids WEAKNESSES: The site is unpleasant to the consumer(being too wordy) The site being confusing OPPORTUNITIES: Recruitment of maids in the market TREATS: Other online maid agencies that are being developed Strengths Weaknesses Highly qualified maids The site is unpleasant to the consumer(having some irrelevant information) Opportunities Threats Recruitment of maids in the market Other online maid agencies that are being developed
- 27. MAIDPROVIDER.PH SITE: http://www.maidprovider.ph/#hiremaid STRENGTHS: First online maid agency in the Philippines Assures good quality maids by placing great effort on background investigations before hiring maids WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Because they are the first online maid agency in the Philippines and a well-known one as well, they have developed customer trust and have a trusted company image Word of mouth for being well-known and for being the first online maid agency in the Philippines helps develop a better company image THREATS: Competition because of the development of more online maid agencies in the Philippines Strengths Weaknesses First online maid agency in the Philippines Competition against other developing maid agencies Assures good quality maids by placing great effort on background investigations before hiring maids Opportunities Threats Because they are the first online maid agency in the Philippines and a well-known one as well, they have developed customer trust and have a trusted company image Competition because of the development of more online maid agencies in the Philippines Word of mouth for being well-known and for being the first online maid agency in the Philippines helps develop a better company image Individual hiring of maids
- 28. MERRY MAIDS PHILIPPINES SITE: http://www.merrymaids.ph STRENGTHS: Customizes maid services to fit customer needs Individualize services and prices to suit different customer factors WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Individualizing price factors and services to customer needs can serve as a unique factor that will continue to help the company stand out THREATS: Competition because of the development of more online maid agencies in the Philippines Strength Weaknesses Customizes maid services to fit customer needs Competition against other developing maid agencies Individualize services and prices to suit different customer factors Opportunities Threats Individualizing price factors and services to customer needs can serve as a unique factor that will continue to help the company Competition because of the development of more online maid agencies in the Philippines Individual hiring of maids
- 29. QUALITY CARE IN-HOME CARE SERVICE SITE: http://www.qualitycareprovider.com/index.php STRENGTHS: Personalized care giving to the preference of the customers Target market is not limited and widely ranged WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Wide target market allows for development of a wide range of different services THREATS: Competition because of the development of more online maid agencies in the Philippines Strenths Weaknesses Personalized care giving to the preference of the customers Competition against other developing maid agencies Target market is not limited and widely ranged Opportunities Threats Wide target market allows for development of a wide range of different services Competition because of the development of more online maid agencies in the Philippines
- 31. REFERENCES http://www.statista.com/ http://articles.economictimes.indiatimes.com/2012-11- 12/news/35067133_1_foreign-workers-foreign-maids-healthcare- sector http://www.portal.euromonitor.com/portal/analysis/tab https://www.edb.gov.sg/content/edb/en/industries/industries/health care.html http://www.guidemesingapore.com/incorporation/introduction/sing apore-incorporation-advantages http://population.sg/engagement/townhall/opening- address/#.VP1X2oGUc4Q