2. Overview
Communication Media
◦ Physical media
Examples of physical media
◦ Mechanical media
Examples of mechanical media
Types of communication
◦ Based on communication channels
Verbal communication
Non-verbal communication
◦ Based on style and purpose
Formal communication
Informal communication
4. Physical media
Person who is talking can be seen and heard by
the audience
Not only hear the messages but also to see
body language and feel the climate
Does not need to be two way channel
Especially used when dealing with high concern
messages - organizational change or down
sizing
5. Examples of Physical media
Large meetings, town hall meetings
Department meetings (weekly meetings)
Up close and personal (exclusive meetings)
Viral communication or word of mouth
6. Large meetings
Great symbolic value
and should be used only
at special occasions
Excellent when a new
vision or
strategy, information
about reorganization are
to be presented
7. Weekly departmental meetings
Communicate daily operative issues, exchange
status reports and discuss problems
Opportunity to build the big picture, prepare for
change, create ownership of important
strategies and goals
8. Up close and personal
Form of meetings where, often, a senior
manager meets with a “random”
selection of employees to discuss and
answer questions
Used in specific projects or campaigns
e.g. launching new strategies
9. Viral communication
Marketing techniques that
use pre-existing social
networks to increase brand
awareness (such as product
sales)
Can be delivered by word of
mouth or enhanced by the
network effects of the
Internet
May take the form of video
clips, interactive flash
games, ebooks, images, or
text messages.
10. Mechanical Media
Second of the two types of
communication medium
Written or electronic channels
Used as archives for messages or for
giving the big picture and a deeper
knowledge
11. Examples of Mechanical media
E-mail
Weekly letters or newsletters
Personal letters
Billboards
Magazines or papers
Social media
12. E-mail
Good channel for the daily
communication to specific target groups
Suitable mainly for up-to-date and
“simple” messages where there is no risk
of misunderstanding
13. Weekly letters
Generally used by managers that have
large groups of employees and who have
difficulties in meeting all of them
They can also contain summaries and
status in tasks, projects or issues –
yesterday, today and tomorrow
14. Personal letters
At special occasions it can be justified to
send a personal letter to employees in order
to get attention to a specific issue
Can be a letter with your personal
commentary on an ongoing reorganization
that affects many employees
15. Billboards
One of the most
forgotten types of
communication media
Good thing - Inform
people who do not have
computers and/or access
to the internet
16. Magazines or papers
Offers the opportunity to deepen a specific
issue, explain context, describe consequences
or tell a story
Create a broad internal understanding of
strategic messages
17. Social media
Media designed to be
disseminated through social
interaction, created using
highly accessible and
scalable publishing
techniques
Supports the human need
for social interaction, using
Internet- and web-based
technologies to transform
broadcast media
monologues (one to many)
into social media dialogues
(many to many)
18. Types of communication
Types of
communication
Based on
Based on style
communication
and purpose
channels
Verbal Non-verbal Formal Informal
Oral
Written
19. Verbal Communication
Communication is based on language
An inseparable part of business communication
Two types of verbal communication
◦ Oral Communication
◦ Written Communication
20. Oral communication
Involves the exchange of ideas, opinions and
information through verbal means
Communication takes place orally
Word communication (not written)
Messages are exchanged between a
communicator and a communicate
21. Oral communication(contd.)
Oral communication could take a variety of forms
or types, such as:
◦ Private discussions
◦ Conversations
◦ Oral instructions and orders
◦ Gossip
◦ Telephone conversation
◦ Formal meetings
◦ Informal meetings
◦ Interviews
◦ Oral presentations
◦ Conference/seminars
22. Written communication
Message communicated in a written form
Generally used when the audience is at a
distance or when a permanency of record is
needed.
23. Non-Verbal Communication
Often referred to as body language
Includes the overall body language
of the person who is
speaking, which will include the
body posture, the hand
gestures, and the overall body
movements
Facial expressions also play a major
role
Can also be in the form of pictorial
representations, signboards, or
even photographs, sketches and
paintings
24. Formal
Communication
Includes all the instances where communication
has to occur in a set formal format
Official conferences, meetings and written
memos and corporate letters are used for this
form of communication
Straightforward, official and always precise and
has a stringent and rigid tone to it
25. Informal Communication
Includes instances of free
and unrestrained
communication between
people who share a casual
rapport with each other
Does not have any rigid
rules and guidelines
Need not necessarily have
boundaries of time, place
or even subjects for that
matter
