Indian Pharma's top talent from leading MNC and Domestic Pharma companies, Pharma Consulting firms like PwC and Healthcare Communication experts from Medulla - CEOs to SBU Heads will share their knowledge at BrandStorm and FFE 2015 on March 13th and 14th at The Westin Hotel, Mumbai.

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BrandStorm&FFE 2015THEWESTINHOTEL,MUMBAI|MAR13TH
AND14TH
Integrated Healthcare Communications
MEDICINMANField Force Excellence
TM
March 2015 | www.medicinman.net
Since 2011

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Sanjiv Navangul, is
Managing Director at
Janssen India.
Amlesh Ranjan, is at Sanofi
in a Business Leadership &
Alliance Management role.
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K. Hariram is the former
MD (retd.) at Galderma
India. He is Chief Mentor at
MedicinMan
Sai Kumari is Head-Center
for Excellence The Himalaya
Drug Company
Pankaj Gursahani is
Director - Sales Training
at AstraZeneca Pharma
India Ltd.
Sanjay Dhawan is Pharma
GRC Leader and Partner,
Risk Advisory Services at
PwC.
Sujay Shetty is Executive
Director & India Leader,
Pharma, Life Sciences &
Medical Devices at PwC
India
Jagmohan Singh Rishi
is Asso. Vice President -
Digital Marketing, L&D &
Commercial Excellence at
Wokhardt
Deep Bhandari is Director-
Marketing & Sales Excel-
lence at UCB
Satya Mahesh is Associate
Director and Head of SFE
at Merck.
Salil Kallianpur is Brand
Director, Classic Brands
Europe at GlaxoSmithKline
K. Shivkumar, is
Managing Director at Eisai
Pharmaceuticals
SPEAKERPROFILES
BrandStorm&FFE2015
MEDICINMAN

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Shiva Natarajan is General
Manager, GSK
Amit Akali is Creative
Consultant, Medulla
Communications and
Managing Partner, WYP
Brand Solutions
Shashank Shanbhag is
Senior Director (BUD) at
MSD looking after the
Vaccines and Women’s
Health business.
Praful Akali is Managing
Director, Medulla Commu-
nications
Nandish Kumar is
Marketing Head, FDC Ltd
Anup Soans is an Author,
Facilitator and the Editor of
MedicinMan
VK Sharma is Associate
Vice President (marketing
& sales) at Unichem Labs
Limited, Mumbai.
Ashish Ghai is Director -
Training at Sanofi
Chhaya SS is the CEO of
Knowledge Media Venturz
Bhagwat Deora is Senior
Manager with Risk Advisory
Services at PwC Mumbai
SPEAKERPROFILES
BrandStorm&FFE2015
MEDICINMAN

4. AGENDA -BrandStorm2015
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Morning Session – Networking
Breakfast 0830 onward
Welcome Address: Chhaya SS. CEO,
KMV LLP
Session 1 - UCPMP and MCI
Guidelines: How Can Pharma Marketing
Address these Challenges Effectively?
Pharma is under pressure globally as
unethical business practices come under
scrutiny and penalty of regulators.
0930 to 0950 – Keynote by Salil
Kallianpur, Brand Director, Europe @
GSK looks at new ways of marketing
in an era of tighter regulatory and social
controls.
0950 to 1000 – Decoding the UCPMP –
Bhagwat Deora, Senior Manager, PwC
1000 to 1030 - Panel discussion and Q
& A from delegates.
Panel Members: Deep Bhandari,
Director-Marketing & Sales Excellence
at UCB, Bhagwat Deora moderated by
Salil Kallianpur.
Tea Break and Networking
1030 to 1100
Session 2: 1100 to 1130 – From Brand
Management to Therapy Shaping -
Shiva Natarajan, General Manager,
GSK with Eltroxin and Augmentin case
study
1130 to 1200 - Marketing to Hospitals
– Shashank Shanbag, Business Unit
Director at MSD
1200 to 1230 – Case Study Zifi-AZ
– Nandish Kumar, DGM and Head –
Marketing, FDC
1230 to 1300 – Panel Discussion & Q &
A Panel Members – Shiva Natarajan,
Shashank Shanbhag, Nandish Kumar;
Moderated by Praful/Amit Akali
Lunch Break – 1300 to 1400
Session 3: 1400 to 1430 - Winning
Ways of Mankind Pharma – Lessons
to be learnt by Dr. VK Sharma, AVP
at Unichem Labs and formerly with
Mankind Pharma.
1430 to 1445 – Q & A
1445 to 1515 – How Can Indian Pharma
Marketing reinvent the Field Force –
Doctor Interaction through use of Digital
and Social Media – 2 Case Studies: one
International and one Domestic pharma
by Anup Soans, Editor - MedicinMan
1515 to 1530 – Q & A
Tea Break: 1530 to 1600
Session 4: - 1600 to 1630 - How to
Optimize Healthcare Communication
Creative Agency Services – Praful
Akali, Managing Director, Medulla
Communications; Amit Akali, Creative
Consultant, Medulla Communications
and Managing Partner, WYP Brand
Solutions
Q & A – 1630 to 1645
Session 5: 1645 to 1715 – Career
Planning and Advancement for
Marketing Managers – What are the Key
Competencies? K. Hariram, Retired
Managing Director, Galderma India
1715 to 1730 – Q & A and Close.
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March13,2015|TheWestinHotel,Goregaon(E),Mumbai

5. AGENDA -FFE2015
AKNOWLEDGEMEDIAVENTURZPRODUCTION
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Morning Session – Networking Breakfast 0830 onward
Welcome Address: K. Hariram, Retired Managing Director, Galderma India
Session 1: 0930 to 1000 - Changing Role of Field Force – Keynote Address by
Sanjiv Navangul, Managing Director, Janssen India.
1000 to 1015 – Decoding the UCPMP by Sanjay Dhawan, Pharma GRC Leader;
Partner, Risk Advisory Services at PwC
Session 2: 1015 to 1130 CEO Roundtable Discussion on Optimising Field Force in
the Changed Market Conditions
Panel Members – K. Shivkumar, Managing Director at Eisai Pharmaceuticals;
Sanjiv Navangul, Managing Director, Janssen India moderated by Sujay Shetty,
Pharma Lead at PwC
Tea Break – 1130 to 1200
Session 3: 1200 to 1220 - The Value Framework for Indian Pharma in the 21st
Century by Amlesh Ranjan, Sanofi India
Session 4: 1220 to 1240 – SFE: What Every Pharma Sales Professional Should
Know by Satya Mahesh of Merck Group, India
1240 to 1300 – Q & A to Amlesh Ranjan and Satya Mahesh
Lunch Break – 1300 to 1400
Session 5: 1400 to 1530 Field Force Learning & Development – Best Practices of
Leading Pharma. Presentation followed by Panel discussion & Q & A by delegates.
Panel Members – Ms. Sai Kumari, Head - Center for Excellence, The Himalaya
Drug Company, Jagmohan Rishi, AVP Digital Marketing, Learning and Develop-
ment and Commercial Excellence, Pankaj Gursahani, Director - Sales Training
at AstraZeneca and Ashish Ghai, Director - Training at Sanofi. Panel Discussion
moderated by Anup Soans
Tea Break – 1530 to 1600
Session 6: 1600 to 1700 – Role, Responsibilities and Contribution of Front-line
Managers – First Line, Second Line and National Sales Managers –
By K. Hariram, Retired Managing Director, Galderma India, Deep Bhandari,
Director-Marketing & Sales Excellence at UCB – Presentation, Discussion and Q
& A. Panel Discussion moderated by Anup Soans
1700 to 1730 – Mankind’s Winning Ways – VK Sharma, Associate Vice Presi-
dent at Unichem Labs
1715 to 1730 – Q & A and Close.
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March14,2015|TheWestinHotel,Goregaon(E),Mumbai